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Joann Reed

Joann Reed


Professional Summary



Professional Overview


Joann Reed is a seasoned marketing and communications executive with over 40 years of diverse experience. As the CEO/Founder and Chief Marketing Officer of JSR Associates, she leverages her expertise in content development, digital marketing, and strategic branding to drive success for her clients. With a strong focus on the start-up and technology sectors, Joann is recognized for her ability to guide organizations through critical growth phases and project launches.

Experience Summary



Current Role


As CEO/Founder and CMO of JSR Associates, Joann leads a team of marketing and communications professionals in delivering customized solutions to a wide range of clients. She is responsible for developing and implementing effective marketing strategies, creating compelling content, and managing high-impact digital campaigns. Under her leadership, JSR Associates has become a trusted partner for numerous start-ups and established businesses, helping them to achieve their marketing and growth objectives.

Career Progression


Joann's career has spanned various leadership roles in the marketing, communications, and publishing industries. Prior to founding JSR Associates, she served as the Chief Marketing Officer and Fractional CMO at Xiphos Partners, where she provided strategic marketing guidance to early-stage companies. Joann has also held positions as an Editor and Communications Consultant at Puget Sound Energy, a Book Doctor and Ghost Writer at Roadmap to Marketing Success, and a Communications Executive at Fung Global Retail & Technology, among other roles.

Throughout her career, Joann has demonstrated a talent for crafting compelling narratives, optimizing digital channels, and delivering measurable results. Her experience in managing multiple projects, leading cross-functional teams, and navigating complex organizational dynamics has been instrumental in her success.

Academic Background


Joann holds a Bachelor of Arts degree in Communications and Journalism from the University of Wisconsin-Madison, where she graduated with distinction.

Areas of Expertise


  • Integrated marketing strategy and campaign development

  • Content creation and content marketing

  • Digital marketing and social media optimization

  • Branding and brand management

  • Project management and team leadership

  • Start-up and scale-up growth strategy

  • Communications and public relations


Professional Impact


Joann's work has been recognized for its impact on numerous organizations. At JSR Associates, she has spearheaded successful marketing initiatives that have driven significant growth and brand awareness for her clients. She has also been an active member of the Adirondack Health Board of Trustees, where she has contributed to the organization's strategic planning and community engagement efforts.

Conclusion


With her diverse experience, strategic mindset, and passion for marketing, Joann Reed is a valuable asset to the organizations she serves. As the CEO/Founder and CMO of JSR Associates, she continues to shape the success of her clients and contribute to the wider marketing and communications landscape.