Joanna Reckert

Senior VP Sales & Marketing

Professional Overview
Joanna Reckert is a seasoned marketing and sales executive with over 20 years of experience driving strategic growth and revenue generation across the FinTech and apparel industries. As the Senior Vice President of Sales and Marketing at ePaymentAmerica, she is responsible for leading the company's integrated marketing and sales strategies to expand its market share and strengthen its position as a leading provider of innovative payment solutions.

Experience Summary

Current Role
As the Senior VP of Sales and Marketing at ePaymentAmerica, Joanna oversees a team of 35 professionals responsible for all aspects of the company's sales and marketing operations. Under her leadership, ePaymentAmerica has consistently exceeded its annual revenue targets, achieving a compound annual growth rate of 18% over the past five years. Joanna's ability to leverage data-driven insights to inform strategic decision-making has been instrumental in the company's success, enabling it to better align its product offerings with the evolving needs of its diverse customer base.

Career Progression
Prior to joining ePaymentAmerica, Joanna held the role of Design Director at Weatherproof Garment Company, where she was instrumental in the development and launch of several award-winning product lines that significantly enhanced the company's brand positioning and market share. Her ability to bridge the gap between creative vision and commercial viability has been a hallmark of her career, enabling her to deliver tangible business results throughout her professional journey.

Academic Background
Joanna holds a Bachelor of Fine Arts in Graphic Design from the University of Colorado, where she graduated summa cum laude and was recognized for her exceptional academic and creative achievements.

Areas of Expertise

• Strategic marketing and sales leadership

• Omnichannel customer experience optimization

• Data-driven decision making and performance analytics

• Cross-functional team management and collaboration

• Brand positioning and go-to-market strategy development

Professional Impact
During her tenure at ePaymentAmerica, Joanna has spearheaded the development and implementation of a comprehensive digital transformation initiative, which has enabled the company to enhance its operational efficiency, improve customer engagement, and drive significant revenue growth. Her ability to foster a culture of innovation and continuous improvement has been instrumental in positioning ePaymentAmerica as a market leader in the FinTech space.

Conclusion
With her extensive experience, proven track record of success, and deep industry expertise, Joanna Reckert is a strategic and visionary leader poised to guide ePaymentAmerica's ongoing growth and expansion. Her unwavering commitment to driving excellence and delivering tangible business results makes her a valuable asset to the organization and a respected voice within the FinTech industry.