Joanne Bjarnason

Vice President Growth & Innovation, CMO
Calgary, Alberta, Canada

Professional Overview

Joanne Bjarnason is a seasoned marketing and innovation executive with over 20 years of experience driving growth and transformational change across diverse industries. As the Vice President of Growth & Innovation and Chief Marketing Officer at LafargeHolcim Canada, she is responsible for leading the company's strategic marketing initiatives, expanding its product and service portfolio, and fostering a culture of continuous innovation.

Experience Summary

Current Role

As the Vice President of Growth & Innovation and Chief Marketing Officer at LafargeHolcim Canada, Joanne is responsible for overseeing the company's marketing strategy, brand management, and digital transformation. She plays a key role in driving the organization's growth agenda, identifying new market opportunities, and launching innovative products and services that cater to the evolving needs of customers. Under her leadership, LafargeHolcim Canada has strengthened its market position, enhanced its brand reputation, and positioned itself as a leader in sustainable construction solutions.

Career Progression

Prior to her current role, Joanne held several senior marketing positions, including Vice President of Marketing at FGL Sports (Canadian Tire) and Vice President of Marketing at ENMAX. She also gained extensive experience in the financial services industry, having served as the Vice President of Marketing Retail, Small Business & Online Banking at CIBC. Earlier in her career, Joanne held progressive roles in the consumer goods and luxury sectors, working for companies such as Corby Distilleries, Revlon, L'Oreal Canada, and L'Oreal Paris in France.

Academic Background

Joanne holds a Bachelor's degree in Business Administration from the University of Calgary, where she specialized in marketing and strategy.

Areas of Expertise

• Strategic marketing and brand management

• Product innovation and new product development

• Digital transformation and omnichannel customer experience

• Customer segmentation and targeted marketing campaigns

• Business growth and expansion strategies

• Change management and organizational transformation

Professional Impact

Throughout her career, Joanne has been recognized for her ability to drive transformational change and deliver measurable business results. At FGL Sports, she led the successful rebranding and repositioning of the company's flagship Canadian Tire brand, resulting in a significant increase in customer engagement and market share. At ENMAX, she was instrumental in developing and implementing a comprehensive marketing strategy that helped the company expand its customer base and strengthen its position in the competitive energy market.

Conclusion

Joanne Bjarnason is a versatile and accomplished marketing and innovation leader with a proven track record of driving growth and leading transformational change. Her deep industry expertise, strategic vision, and commitment to innovation make her a valuable asset to LafargeHolcim Canada as the company continues to evolve and adapt to the changing needs of the construction industry.