Joanne Lovato

Head of Brand Marketing, Pepsico
Los Angeles, CA, United States

Professional Overview

Joanne Lovato is an accomplished marketing executive with over 20 years of experience driving brand strategy, consumer engagement, and business growth across the consumer electronics and cosmetics industries. As the Head of Brand Marketing at Pepsico, she oversees a team responsible for developing and executing impactful marketing campaigns that strengthen the company's iconic brand portfolio.

Experience Summary

Current Role

As the Head of Brand Marketing at Pepsico since 2019, Joanne is responsible for leading the development and implementation of strategic brand initiatives that elevate Pepsico's portfolio of global brands, including Pepsi, Frito-Lay, and Quaker Oats. She works collaboratively with cross-functional teams to create integrated marketing campaigns that drive consumer awareness, engagement, and loyalty. Under her leadership, Pepsico has experienced double-digit growth in brand affinity and market share in key product categories.

Career Progression

Prior to her current role, Joanne served as the Vice President of Global Consumer Marketing and Engagement at Smashbox Cosmetics, where she spearheaded the brand's digital transformation and implemented innovative influencer marketing strategies that resulted in a 35% increase in social media following and a 23% uplift in online sales. Earlier in her career, she held roles of increasing responsibility at Samsung Electronics America, where she led the company's brand and entertainment marketing initiatives, and contributed to the successful launch of several flagship mobile devices.

Academic Background

Joanne holds a Bachelor of Arts in Business Administration and Sociology from the University of California, Los Angeles (UCLA).

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital and social media marketing

• Consumer insights and segmentation

• Influencer and partnership marketing

• Product launch and go-to-market planning

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Joanne has been recognized for her strategic vision, data-driven decision making, and ability to drive measurable business impact. She has been instrumental in the successful launch of several high-profile product campaigns, including Pepsico's "Pepsi Generations" and Smashbox's "Be Legendary" lipstick line, both of which received industry awards for their creative excellence and consumer engagement.

Conclusion

Joanne Lovato is a seasoned marketing executive with a proven track record of transforming iconic brands and driving business growth. With her comprehensive expertise in brand strategy, digital marketing, and consumer engagement, she is well-positioned to continue shaping the future of Pepsico's brand portfolio and making a lasting impact on the consumer packaged goods industry.