Jocelyn Axelrod
Vice President of Global Product Marketing, Sol de Janeiro
Professional Overview
Jocelyn Axelrod is an accomplished marketing strategist with over a decade of experience in the beauty and personal care industry. As the Vice President of Global Product Marketing at Sol de Janeiro, she is responsible for leading the company's worldwide product marketing initiatives, driving brand awareness, and fostering customer engagement.
Experience Summary
Current Role
As the Vice President of Global Product Marketing at Sol de Janeiro, Jocelyn oversees the development and execution of comprehensive marketing strategies for the brand's diverse product portfolio. She collaborates closely with cross-functional teams to ensure seamless go-to-market plans, optimized digital campaigns, and impactful in-store experiences. Under her leadership, Sol de Janeiro has achieved double-digit growth in key markets, solidifying the brand's position as a leader in the global personal care industry.
Career Progression
Prior to joining Sol de Janeiro, Jocelyn held various marketing leadership roles at renowned beauty companies, including Vice President of Marketing at Evereden, Senior Director of Global Marketing for the philosophy™ brand at Coty, and Director of Global Marketing for Bobbi Brown and Clinique at The Estée Lauder Companies Inc. Throughout her career, she has demonstrated a strong ability to drive innovation, develop successful brand strategies, and deliver measurable results.
Academic Background
Jocelyn holds a Bachelor of Science degree from the University of Pennsylvania, where she majored in Marketing and Entrepreneurship.
Areas of Expertise
- Global brand strategy and positioning
- Omnichannel marketing campaign management
- Product development and innovation
- Digital marketing and e-commerce optimization
- Team leadership and cross-functional collaboration
Professional Impact
During her tenure at Evereden, Jocelyn spearheaded the brand's international expansion, leading to a successful launch in key markets across Europe and Asia. At Coty, she revitalized the philosophy™ brand, driving a 25% increase in global sales through the implementation of data-driven marketing initiatives and the development of compelling product offerings.
Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Jocelyn Axelrod is a valuable asset to the Sol de Janeiro team. Her deep understanding of the global personal care industry, coupled with her ability to inspire and lead high-performing teams, positions her as a driving force in the company's continued growth and market leadership.
