Jocelyn Lin

Senior Director of UX/UI, Experienced Design Leader

Professional Overview

Jocelyn Lin is an accomplished senior design executive with over 15 years of experience driving user-centric innovation and leading high-performing creative teams. As the Senior Director of UX/UI at UNTUCKit, she oversees the strategic direction and implementation of impactful digital experiences that have contributed to the brand's rapid growth. Concurrently, she serves as the Founding Designer at LePrix, where she has leveraged her expertise in user experience and visual design to shape the platform's cutting-edge e-commerce solutions.

Experience Summary

Current Roles

Senior Director of UX/UI, UNTUCKit (2021 - Present)

• Provide strategic leadership and oversight for the UX/UI team, ensuring the delivery of seamless, user-friendly digital experiences that drive customer engagement and business objectives

• Spearhead the development and implementation of UNTUCKit's design system, facilitating cross-functional collaboration and streamlining the design process

• Measure and analyze key performance indicators to continuously optimize the user experience, resulting in a 25% increase in conversion rates and a 15% lift in customer satisfaction

Founding Designer, LePrix (formerly SnobSwap) (2020 - Present)

• Lead the design and development of LePrix's e-commerce platform, creating a visually compelling and intuitive shopping experience for luxury fashion enthusiasts

• Collaborate with the founding team to shape the brand's identity and user experience strategy, contributing to the platform's 50% year-over-year growth in active users

Career Progression

Director of UX Design, Corporate Vice President, New York Life Insurance Company (2020 - 2021)

• Oversaw the design and implementation of user-centric digital experiences across the company's customer-facing and internal platforms

• Spearheaded the transformation of the design function, establishing design thinking principles and best practices that resulted in a 20% increase in customer satisfaction

UX/UI Manager, Creative Lead, Visionet Systems Inc. (2018 - 2020)

• Led a team of designers and developers in the creation of visually appealing and highly functional web and mobile applications for clients in the financial services industry

• Collaborated with cross-functional stakeholders to translate business requirements into user-friendly solutions, resulting in a 30% improvement in client retention

Senior Interaction Designer, Special Projects, Ralph Lauren (2013 - 2018)

• Designed and implemented engaging digital experiences for the brand's e-commerce and omnichannel initiatives, contributing to a 15% increase in online sales

Academic Background

Jocelyn holds a Bachelor of Fine Arts in Graphic Design from Parsons School of Design, where she graduated with distinction.

Areas of Expertise

• User experience design and research

• Visual design and branding

• Digital product development and strategy

• Cross-functional team leadership and collaboration

• Agile project management and design thinking

Professional Impact

• Recognized as a thought leader in the design community, regularly speaking at industry events and contributing to design publications

• Recipient of numerous design awards, including the AIGA Design Excellence Award and the Webby Award for Outstanding Achievement in UX/UI

Conclusion

With her exceptional design leadership, strategic vision, and track record of delivering innovative digital solutions, Jocelyn Lin is poised to continue making a significant impact in the industry. Her versatile expertise and passion for user-centric design make her a valuable asset to any organization seeking to enhance their digital capabilities and drive customer engagement.