Jochen Ziegler

Senior Director, Global Marketing Strategy & Planning

Professional Overview
Jochen Ziegler is an accomplished global marketing strategist with over 25 years of experience driving transformative initiatives at leading technology companies. As the Senior Director of Global Marketing Strategy & Planning at HP, he is responsible for developing and executing coherent, data-driven marketing strategies to support the company's diverse product and service offerings worldwide.

Experience Summary

Current Role
In his current role, Jochen is instrumental in aligning HP's global marketing efforts with its overarching business objectives. He oversees the strategy and planning for all marketing activities, ensuring seamless coordination and optimization across regions and business units. Jochen's strategic leadership has been pivotal in strengthening HP's brand presence, driving customer engagement, and accelerating revenue growth in key markets.

Career Progression
Jochen's career at HP has been marked by progressive responsibility and significant achievements. He previously served as the Director of Global B2B Marketing Strategy & Planning, where he spearheaded the development of innovative go-to-market approaches for the company's enterprise solutions. Prior to that, Jochen held various marketing leadership roles within HP's Personal Systems and Aftermarket Supplies businesses, demonstrating his versatility and deep understanding of the technology industry.

Before joining HP, Jochen held strategic roles at Hewlett Packard Enterprise, where he led global brand strategy and planning initiatives, as well as the marketing and sales development for the company's services division in EMEA.

Academic Background
Jochen holds a Master's degree in Business Administration from the University of Stuttgart, where he specialized in Marketing and Finance. His academic achievements and well-rounded business education have been instrumental in shaping his strategic mindset and analytical approach.

Areas of Expertise

• Global marketing strategy and planning

• Integrated marketing campaign development

• Customer segmentation and targeting

• Data-driven decision making

• Cross-functional collaboration and program management

• Brand building and positioning

• Omnichannel marketing and customer experience optimization

Professional Impact
Throughout his career, Jochen has consistently delivered measurable results for the organizations he has served. As the Director of Personal Systems Marketing for the DACH region, he spearheaded a comprehensive marketing transformation that drove a 22% increase in market share and a 15% uplift in revenue. In his previous role as the Strategic Initiative Lead for Global Brand Strategy & Planning at Hewlett Packard Enterprise, Jochen's innovative approach to brand positioning and customer engagement contributed to the company's successful repositioning in the market.

Conclusion
Jochen Ziegler's extensive experience, strategic acumen, and proven track record of success make him a valuable asset to HP. As the Senior Director of Global Marketing Strategy & Planning, he is poised to continue driving the company's marketing excellence and supporting its growth initiatives worldwide.