JL

Jodi Lentini

Jodi Lentini


Professional Overview


Jodi Lentini is an experienced events and talent management professional with a proven track record of success in the fashion and luxury industries. As the Director of VIP, Talent & Brand Events at rag & bone, she oversees the planning and execution of high-profile events, celebrity collaborations, and brand-building initiatives.

Experience Summary



Current Role


As the Director of VIP, Talent & Brand Events at rag & bone, Jodi is responsible for managing all aspects of the company's VIP, talent, and brand event strategies. She leads a team of event professionals in coordinating exclusive experiences, celebrity partnerships, and impactful marketing activations that enhance the rag & bone brand and engage key stakeholders. Under her leadership, the VIP and talent event program has experienced significant growth, contributing to the brand's increased visibility and overall commercial success.

Career Progression


Prior to her current role, Jodi held several progressively senior positions within the rag & bone organization. She first joined the company as a VIP Relations Manager, where she developed and maintained relationships with high-profile clients, talent, and industry influencers. Her exceptional relationship-building skills and eye for detail led to a promotion to VIP Relations & Casting Sr. Manager, where she oversaw the casting and integration of talent into rag & bone's marketing campaigns and events.

Before joining rag & bone, Jodi gained valuable experience as an Executive Assistant to the CEO/President at Ariela-Alpha International, a leading textile manufacturer. In this role, she honed her organizational acumen and project management expertise, skills that have proven invaluable in her current position.

Academic Background


Jodi holds a Bachelor of Arts degree from the University of Pennsylvania, with a focus on Communications and Marketing.

Areas of Expertise


  • Event planning and execution

  • Talent management and celebrity integration

  • Luxury brand marketing and public relations

  • Stakeholder relationship management

  • Team leadership and process optimization


Professional Impact


Under Jodi's leadership, rag & bone's VIP and talent event program has become a key driver of the brand's overall marketing strategy. Her ability to curate exclusive experiences and forge meaningful connections with influential individuals has contributed to the brand's elevated profile and increased engagement among its target audience. Jodi's innovative approach and collaborative spirit have made her a valuable asset to the rag & bone team.

Conclusion


With her extensive experience, strategic mindset, and passion for the fashion and luxury industries, Jodi Lentini is poised to continue making a significant impact in her role as the Director of VIP, Talent & Brand Events at rag & bone. Her demonstrated track record of success and commitment to excellence make her a valuable asset to the organization.