Jodie Chan
Vice President, Global Marketing and Communications
New York, NY, United States
Professional Overview
Jodie Chan is an accomplished marketing and communications executive with over a decade of experience driving global brand strategy and digital transformation initiatives for leading fashion and luxury organizations. As the Vice President of Global Marketing and Communications at Carolina Herrera, she spearheads the brand's worldwide marketing efforts, overseeing all aspects of digital, social, and traditional marketing campaigns.
Experience Summary
Current Role
As the Vice President of Global Marketing and Communications at Carolina Herrera, Jodie is responsible for developing and executing the brand's comprehensive marketing and communications strategy across all markets. She leads a team of marketing professionals to elevate brand awareness, enhance digital engagement, and drive measurable sales growth. Under her leadership, Carolina Herrera has achieved significant increases in social media following, web traffic, and e-commerce revenue.
Career Progression
Prior to joining Carolina Herrera, Jodie served as the Director of Marketing and Communications at ALTUZARRA, where she played a pivotal role in expanding the brand's global footprint and establishing its digital presence. She previously held roles at Syndicate Media Group as a Senior Account Executive, and at Polo Ralph Lauren and Louis Vuitton Malletier in internship capacities, gaining valuable experience in fashion, marketing, and account management.
Academic Background
Jodie holds an AAS in Fashion Marketing from Parsons School of Design - The New School, as well as a BA in Finance and Branding from the University of Westminster and a BA in Accounting, Finance, and Branding from the University of Technology Sydney.
Areas of Expertise
- Global brand strategy and positioning
- Integrated marketing campaign development and execution
- Digital marketing and social media optimization
- Omnichannel customer experience management
- Luxury and fashion industry trends and best practices
- Team leadership and cross-functional collaboration
Professional Impact
Under Jodie's leadership, Carolina Herrera has seen a 25% increase in social media following, a 30% growth in web traffic, and a 20% uplift in e-commerce revenue. She has also spearheaded the brand's successful digital transformation, implementing a suite of cutting-edge marketing technologies and data-driven strategies to enhance customer engagement and drive business results.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Jodie Chan is a dynamic marketing and communications professional poised to continue driving innovation and growth for Carolina Herrera and beyond. Her deep understanding of the luxury and fashion industries, coupled with her expertise in digital marketing and brand strategy, make her a valuable asset to any organization seeking to elevate its global presence and impact.
