Jodie Masikewich - Senior Director, Product Marketing
Professional Overview
Jodie Masikewich is a seasoned product marketing leader with over 15 years of experience driving strategic initiatives and delivering impactful results across the technology and energy industries. As the Senior Director of Product Marketing at Alida, she is responsible for spearheading the company's go-to-market strategy, leading a team of talented professionals, and aligning cross-functional stakeholders to drive product adoption and revenue growth.
Experience Summary
Current Role
In her current role as Senior Director of Product Marketing at Alida, Jodie is responsible for developing and executing the company's comprehensive product marketing strategy. She leads a team of product marketing professionals to create compelling value propositions, craft impactful messaging, and deliver strategic go-to-market plans that enable Alida to effectively engage with its target audience and accelerate sales. Jodie's in-depth understanding of customer pain points, coupled with her ability to translate technical features into compelling business benefits, has been instrumental in driving Alida's market penetration and revenue growth.
Career Progression
Prior to her current role, Jodie held various product marketing and marketing leadership positions within Alida and IHS Markit, a leading global information and analytics provider. She has a proven track record of driving strategic initiatives, implementing data-driven marketing campaigns, and delivering measurable results. Jodie's ability to bridge the gap between product development and sales has earned her a reputation as a valuable partner and trusted advisor within the organizations she has served.
Academic Background
Jodie holds a Bachelor of Commerce (BComm) degree in Marketing from the University of Calgary, where she graduated with distinction and demonstrated exceptional academic performance.
Areas of Expertise
- Product marketing strategy and execution
- Audience segmentation and targeting
- Content creation and thought leadership
- Integrated marketing campaign management
- Demand generation and lead nurturing
- Stakeholder alignment and cross-functional collaboration
- Strategic partnership development
- Data-driven decision making and performance analysis
Professional Impact
Throughout her career, Jodie has spearheaded numerous successful product launches, revitalized go-to-market strategies, and driven significant revenue growth for her employers. Her contributions have been recognized through several awards and industry accolades, including the "Best Product Marketing Campaign" award from the Technology Marketing Community.
Conclusion
Jodie Masikewich is a dynamic and results-oriented product marketing leader with a proven track record of driving strategic initiatives and delivering measurable business impact. With her deep industry expertise, analytical mindset, and cross-functional leadership skills, Jodie is poised to continue her trajectory of success and contribute to the ongoing growth and development of Alida's industry-leading solutions.
