Professional Summary

Professional Overview

Joe Birkedale is an experienced marketing executive with a proven track record of driving growth and innovation. As the Founder and Chief Marketing Officer of Project36, he leverages his diverse expertise in digital marketing, brand strategy, and cross-functional leadership to propel organizations to new heights.

Current Roles

Founder & Chief Marketing Officer, Project36 (2018-01-01 to Present)

Responsible for setting the strategic vision and leading all marketing initiatives for Project36, a fast-growing technology startup.

Spearheaded the development and execution of comprehensive marketing campaigns, resulting in a 42% increase in website traffic and a 28% boost in lead generation.

Collaborated closely with the product and engineering teams to ensure seamless integration of marketing efforts with the company's product roadmap.

Established strategic partnerships with industry influencers and key stakeholders, driving brand awareness and expanding the company's customer base.

Co-Founder, Fundamental (2024-01-01 to Present)

Co-founded Fundamental, a boutique marketing consultancy focused on helping businesses optimize their marketing strategies and digital presence.

Provides fractional CMO services to a diverse portfolio of clients, delivering measurable results and driving long-term growth.

Leverages his extensive industry network and subject matter expertise to deliver customized solutions that address clients' unique marketing challenges.

Fractional CMO, Saiyo Consulting (2023-11-01 to Present)

Serves as the fractional Chief Marketing Officer for Saiyo Consulting, a leading management consulting firm.

Responsible for developing and implementing comprehensive marketing strategies to enhance the firm's brand visibility, lead generation, and client acquisition.

Collaborates with the executive team to align marketing initiatives with the overall business objectives and drive sustainable growth.

Chief Marketing Officer, Advisoryboards.io (2022-09-01 to Present)

Oversees all marketing and communications strategies for Advisoryboards.io, a pioneering platform that connects businesses with industry experts.

Spearheaded the rebranding and digital transformation of the company, resulting in a 35% increase in website engagement and a 25% boost in new client acquisitions.

Leverages data-driven insights to optimize marketing campaigns and drive measurable ROI for the organization.

Career Progression

Prior to his current roles, Joe held various marketing leadership positions, including Fractional CMO at StrategyWorks, Head of Marketing & Communications at Shire Leasing PLC, and Managing Director at We Are Catalyst. Throughout his career, he has demonstrated a consistent track record of success, delivering innovative marketing solutions and driving measurable business impact.

Academic Background

Joe holds a Bachelor of Arts degree in Marketing from the University of Birmingham, where he graduated with honors. He is also a certified Digital Marketing Specialist and has completed executive leadership programs at prestigious institutions.

Areas of Expertise

Digital Marketing Strategy and Execution

Brand Development and Positioning

Cross-Functional Collaboration and Alignment

Data-Driven Decision Making

Fractional CMO Services

Marketing Technology and Automation

Professional Impact

Spearheaded the rebranding and digital transformation of Advisoryboards.io, resulting in a 35% increase in website engagement and a 25% boost in new client acquisitions.

Developed and executed comprehensive marketing campaigns for Project36, driving a 42% increase in website traffic and a 28% boost in lead generation.

Established strategic partnerships with industry influencers and key stakeholders, expanding the customer base and brand awareness for Project36 and Fundamental.

Delivered customized marketing solutions as a fractional CMO, driving measurable results and long-term growth for clients across various industries.

Conclusion

With over two decades of experience in the marketing and consulting industries, Joe Birkedale is a versatile and results-driven executive. His ability to align marketing strategies with business objectives, leverage data-driven insights, and foster cross-functional collaboration has consistently enabled him to drive sustainable growth and innovation for the organizations he serves. As he continues to expand his portfolio of fractional CMO and consulting engagements, Joe is well-positioned to make a lasting impact on the businesses and industries he works with.

Joe Birkedale