Joe Cronin

Head of Sales Strategy
Boston, Massachusetts, United States

Professional Overview

Joe Cronin is an accomplished sales and strategy expert with over 20 years of experience driving growth and innovation across the technology and e-commerce industries. As the Head of Sales Strategy at Koncert (formerly ConnectLeader), he oversees the development and implementation of strategic sales initiatives that have significantly contributed to the company's market leadership. Additionally, Joe is a respected member of the Modern Sales Pros community, leveraging his expertise to shape the future of sales best practices.

Experience Summary

Current Role

As the Head of Sales Strategy at Koncert, Joe is responsible for developing and executing the company's sales strategy, with a focus on driving revenue growth, improving sales efficiency, and enhancing the customer experience. In this role, he has successfully implemented data-driven sales processes, streamlined the lead generation and conversion pipeline, and fostered a high-performing sales team. Under Joe's leadership, Koncert has consistently exceeded its sales targets and expanded its market share.

Career Progression

Prior to his current role, Joe co-founded Rewatchable, Inc., a successful e-commerce platform that he helped grow from the ground up. As the VP of Sales, he built a robust sales team and implemented innovative strategies that resulted in significant revenue and customer base expansion. Before that, Joe held sales roles at Litle & Co., MailWise, and LeadSpark, where he consistently exceeded sales targets and demonstrated a talent for building strong client relationships.

Academic Background

Joe holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, where he graduated cum laude.

Areas of Expertise

• Strategic sales planning and execution

• Lead generation and pipeline management

• Sales team development and coaching

• Data-driven decision-making and analytics

• Omnichannel sales approach

• Customer relationship management

Professional Impact

Throughout his career, Joe has made significant contributions to the sales and technology industries. He has been recognized for his innovative sales strategies, which have helped numerous organizations achieve their growth objectives. As a member of the Modern Sales Pros community, Joe shares his insights and best practices, actively shaping the future of sales excellence.

Conclusion

With his extensive experience, strategic mindset, and commitment to sales excellence, Joe Cronin is a valuable asset to any organization seeking to drive sustainable growth and innovation. His track record of success, combined with his thought leadership and industry expertise, make him a sought-after sales strategist and trusted partner for businesses looking to maximize their sales potential.