Joe Farrier

Vice President of Sales, Certified Labs

Professional Overview

Joe Farrier is an accomplished sales executive with over 25 years of experience driving revenue growth and operational excellence in the chemical and laboratory supply industry. As the Vice President of Sales at Certified Labs, he leads a team of high-performing sales professionals and oversees all sales-related activities, contributing significantly to the company's continued success and market dominance.

Experience Summary

Current Role

As the Vice President of Sales at Certified Labs, Joe is responsible for developing and executing the company's overall sales strategy, managing a team of regional sales managers and sales representatives, and ensuring the achievement of ambitious revenue targets. Under his leadership, Certified Labs has consistently exceeded its sales goals, solidifying its position as a market leader. Joe's strategic vision, exceptional relationship-building skills, and ability to identify and capitalize on emerging market opportunities have been instrumental in driving the company's growth.

Career Progression

Prior to his current role, Joe served as the Division Sales Manager at Certified Labs for over 10 years, where he demonstrated his ability to build and lead high-performing sales teams, develop innovative sales strategies, and foster strong customer relationships. Before joining Certified Labs, he held marketing positions at NCH, where he gained valuable experience in the chemical and laboratory supply industry.

Joe's diverse background and progressive career path have enabled him to develop a deep understanding of the industry, a keen eye for market trends, and the strategic acumen necessary to excel in his current executive role.

Academic Background

Joe holds a Bachelor of Business Administration degree from the University of Texas at Dallas, with a concentration in Marketing. His academic achievements and focused coursework laid the foundation for his successful career in sales and marketing within the chemical and laboratory supply industry.

Areas of Expertise

• Strategic sales planning and execution

• Sales team leadership and development

• Customer relationship management

• Market analysis and trend identification

• Product positioning and pricing optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout his career, Joe has spearheaded numerous initiatives that have significantly contributed to Certified Labs' growth and industry prominence. Under his leadership, the company has consistently exceeded its annual sales targets, with several consecutive years of double-digit revenue growth. Joe's ability to identify and capitalize on emerging market opportunities has enabled Certified Labs to expand its customer base and diversify its product portfolio, solidifying its position as a trusted partner for clients across various sectors.

Joe's industry contributions extend beyond his work at Certified Labs. He currently serves as the Vice Chair of the Board of Directors at RelyOn Credit Union, where he lends his expertise in financial management and strategic planning to support the organization's mission and growth.

Conclusion

With his extensive industry experience, proven track record of sales excellence, and strong leadership capabilities, Joe Farrier is a valuable asset to Certified Labs. His dedication to driving the company's growth and his commitment to fostering a high-performing sales team make him a respected and influential figure in the chemical and laboratory supply industry.