Joe Lazer

Seasoned Content and Communications Leader with a Proven Track Record

Professional Overview
Joe Lazer is a seasoned content and communications executive with extensive experience driving impactful marketing strategies and delivering compelling brand narratives. With a keen focus on data-driven content creation and omnichannel engagement, he has a proven track record of elevating brand awareness and driving measurable business results.

Experience Summary

Current Role
As the Fractional Head of Content & Communications at A.Team, Joe is responsible for overseeing the development and execution of the company's comprehensive content strategy. In this role, he collaborates closely with cross-functional teams to create and curate high-performing content that resonates with the target audience, driving lead generation and strengthening brand positioning. Additionally, he serves as the Fractional CMO at Pepper Content, where he provides strategic guidance and operational oversight to the marketing team.

Career Progression
Prior to his current roles, Joe held several senior-level positions in the marketing and content space. As the Vice President of Marketing at Contently, he led the company's marketing efforts, including content strategy, digital marketing, and brand development. He also served as the Head of Marketing at A.Team, where he was instrumental in establishing the company's brand identity and driving customer acquisition. Earlier in his career, Joe was the Editor-in-Chief at Contently, where he spearheaded the creation of award-winning content and fostered a thriving editorial team.

Academic Background
Joe holds a Bachelor of Arts degree in Journalism from the University of Missouri-Columbia, where he graduated with honors.

Areas of Expertise

• Content strategy and execution

• Omnichannel marketing and brand development

• Data-driven content optimization

• Influencer marketing and thought leadership

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Joe has demonstrated a strong ability to drive measurable impact. At Contently, he led the development of a content marketing program that generated over 1 million leads and contributed to a significant increase in revenue. As the Head of Marketing at A.Team, he spearheaded the rebranding initiative that resulted in a 45% improvement in brand recognition and a 30% increase in website traffic.

Conclusion
Joe Lazer is a seasoned content and communications leader with a proven track record of delivering impactful marketing strategies and driving measurable business results. With his deep expertise in content creation, brand development, and data-driven optimization, he is poised to continue making a significant contribution to the organizations he serves.