Professional Summary

Professional Overview

Joe Lige is an accomplished business executive with over a decade of experience in the digital media and advertising technology industries. As the Chief Business Officer (CBO) at Leap4 Group, he is responsible for driving strategic partnerships, expanding the company's global footprint, and overseeing revenue growth initiatives. Additionally, Joe is a Co-Founder of Culture Hive Media Group, where he leverages his expertise to support the development and success of emerging media and technology startups.

Experience Summary

Current Roles

Chief Business Officer (CBO), Leap4 Group (2024-09-01 to Present)

• Spearheading the company's global expansion strategy, securing key partnerships, and leading cross-functional teams to drive revenue growth

• Overseeing the development and execution of Leap4 Group's business development initiatives, focusing on new market entry and platform integrations

• Collaborating with the executive leadership team to shape the company's long-term vision and strategic direction

Co-Founder, Culture Hive Media Group (2024-03-01 to Present)

• Providing strategic guidance and mentorship to early-stage media and technology startups

• Leveraging industry expertise to support the development and implementation of business plans, go-to-market strategies, and partnership opportunities

• Contributing to the overall growth and success of the portfolio companies within the Culture Hive ecosystem

Principal Consultant, Egil Consulting (2020-01-01 to Present)

• Offering strategic advisory services to clients in the digital media and advertising technology sectors

• Assisting companies with market analysis, competitive positioning, and the development of data-driven growth strategies

• Facilitating strategic partnerships and collaborations to drive revenue and market expansion

Career Progression

Prior to his current roles, Joe held various leadership positions in the digital media and advertising technology industries, including:

• Head of Enterprise Demand and Data Partnerships, Experian (2023-01-01 to 2024-06-01)

• Head of CTV/SSP Partnerships Oracle Advertising and Marketing, Oracle (2021-11-01 to 2023-01-01)

• Global VP of Mobile Business Development, PubMatic (2021-02-01 to 2021-11-01)

• VP, Publisher Development, PubMatic (2019-07-01 to 2021-02-01)

• Sr. Director of Mobile App Publisher Development, PubMatic (2019-01-01 to 2019-07-01)

• Director of Publisher Development, PubMatic (2017-11-01 to 2018-12-01)

• Sr. Account Executive, Video Ad Tech, Ooyala (2016-01-01 to 2017-11-01)

• Sr. Mobile App Business Development Manager, OpenX (2015-01-01 to 2016-01-01)

• National Team Lead, Business Development Manager, OpenX (2014-08-01 to 2016-01-01)

• Sr. Publisher Business Development Manager, OpenX (2013-07-01 to 2016-01-01)

• Senior Account Business Development Manager, IAC (2011-11-01 to 2013-07-01)

Academic Background

Joe holds a Bachelor's degree in Business Administration from the University of Southern California, where he graduated with honors.

Areas of Expertise

• Strategic business development and partnership management

• Digital media and advertising technology ecosystem

• Data-driven decision making and growth strategy

• Global market expansion and market entry

• Startup advisory and mentorship

Professional Impact

Throughout his career, Joe has demonstrated a proven track record of driving revenue growth, forging strategic partnerships, and guiding the success of both established and early-stage companies in the digital media and advertising technology sectors. His ability to navigate complex industry dynamics, identify new market opportunities, and effectively collaborate with cross-functional teams has earned him a reputation as a respected and influential leader within the industry.

Conclusion

With his extensive experience, strategic vision, and proven ability to deliver measurable results, Joe Lige is poised to continue making a significant impact as a business leader in the digital media and advertising technology industries. As he focuses on his current roles at Leap4 Group and Culture Hive Media Group, Joe is committed to driving innovation, fostering strategic partnerships, and contributing to the