Joe Naffah Mahuad
Head of Banking Products, BBVA en México
Professional Overview
Joe Naffah Mahuad is an experienced financial services executive with a strong track record in banking product development and management. As the Head of Banking Products at BBVA en México, he is responsible for driving the strategy, innovation, and implementation of the bank's suite of retail and commercial banking solutions.
Experience Summary
Current Role
As the Head of Banking Products at BBVA en México, Joe oversees the design, delivery, and performance of the bank's entire portfolio of banking products and services. He is instrumental in shaping the organization's digital transformation efforts, spearheading the development of user-centric, technology-driven banking solutions to enhance customer experience and operational efficiency.
Career Progression
Prior to his current role, Joe served as the Country Manager Mexico & LatAm Head - BBVA Spark at BBVA en México, where he was responsible for leading the bank's digital banking initiative across Mexico and Latin America. He also held the position of Chief of Staff at BBVA en México, providing strategic counsel and operational support to the executive leadership team.
Earlier in his career, Joe gained valuable experience as a Senior Engagement Manager and Associate at McKinsey & Company, where he advised financial institutions on strategic initiatives and operational improvements. He also worked as a Senior Analyst at Dadoo y Asociados - Investment Banking, contributing to the firm's advisory and transaction execution services.
Academic Background
Joe holds a Master of Business Administration (MBA) degree from Harvard Business School, where he specialized in Finance and Strategy. He also earned a Bachelor of Science (B.Sc.) in Economics from the University of Pennsylvania, graduating with honors.
Areas of Expertise
- Retail and commercial banking product management
- Digital banking and fintech strategy
- Financial services operations and process optimization
- Strategic planning and execution
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Joe has demonstrated a strong ability to drive tangible business results. At BBVA en México, he has been instrumental in the successful launch of several innovative banking products, leading to increased customer adoption and improved financial performance. His expertise in digital transformation has also enabled the bank to enhance its competitive position and better serve the evolving needs of its clientele.
Conclusion
With his extensive experience in the financial services industry and a demonstrated track record of success, Joe Naffah Mahuad is well-positioned to continue making a significant impact as the Head of Banking Products at BBVA en México. His strategic vision, technical proficiency, and collaborative leadership style make him a valuable asset to the organization as it navigates the rapidly changing banking landscape.
