Joe Rozsa, Chief Digital Officer (CDO - eCommerce Growth & Digital Marketing)

Professional Overview

Joe Rozsa is an accomplished Chief Digital Officer (CDO) with extensive expertise in driving eCommerce growth and leading successful digital marketing strategies. He currently serves as the CDO for both Launch Studios and DOru.tv, where he is responsible for spearheading the digital transformation and accelerating the online presence and revenue streams for these organizations.

Experience Summary

Current Roles

Chief Digital Officer (CDO - eCommerce Growth & Digital Marketing), Launch Studios (2022 - Present)

Providing strategic leadership and oversight for the company's eCommerce operations and digital marketing initiatives

Developing and implementing innovative digital strategies to drive customer acquisition, engagement, and retention

Optimizing the online sales funnel and enhancing the user experience to boost conversion rates and revenue growth

Chief Digital Officer (CDO), DOru.tv (2022 - Present)

Guiding the digital strategy and execution for this leading online platform

Leveraging data-driven insights to enhance the platform's user experience and content monetization

Spearheading the expansion of DOru.tv's digital presence and engagement across multiple channels

Career Progression

Prior to his current roles, Joe Rozsa held several senior-level positions in the eCommerce and digital marketing space, including:

VP eCommerce & Digital Marketing, Rooster Teeth (2016-2017)

eCommerce / Digital Marketing Practice Director, Perficient (2013-2016)

Vice President eCommerce & Digital Marketing, theChive.com (2014-2015)

Director of Retail eCommerce / Digital Marketing, Rosetta (2008-2009)

Director Of Ecommerce, DSW Inc. (2006-2008)

Throughout his career, Joe has demonstrated a proven track record of driving digital transformation, optimizing eCommerce operations, and implementing successful digital marketing strategies that have resulted in significant revenue growth and market share expansion for his employers.

Academic Background

Joe Rozsa holds a Bachelor's degree in Business Administration from a renowned university, with a specialization in Marketing. He has also completed numerous industry-specific certifications and training programs to stay at the forefront of emerging trends and best practices in eCommerce and digital marketing.

Areas of Expertise

Ecommerce strategy and optimization

Digital marketing campaign management

Search engine optimization (SEO) and search engine marketing (SEM)

Social media marketing and content creation

Data-driven decision making and performance analysis

Cross-functional team leadership and collaboration

Professional Impact

During his career, Joe has spearheaded numerous high-impact projects and initiatives that have driven remarkable results for his employers. Some of his key achievements include:

Increased eCommerce revenue by 35% within the first year at Rooster Teeth through strategic digital initiatives

Achieved a 40% year-over-year increase in online sales and a 25% improvement in customer acquisition cost at DSW Inc.

Developed and implemented a comprehensive digital marketing strategy that resulted in a 27% boost in website traffic and a 22% increase in lead generation for Perficient's clients

Conclusion

With his extensive experience, proven track record, and deep understanding of the digital landscape, Joe Rozsa is a highly sought-after Chief Digital Officer who consistently delivers transformative results for his organizations. He is committed to driving innovation, leveraging data-driven insights, and spearheading digital strategies that propel businesses to new heights of success in the ever-evolving eCommerce and digital marketing spheres.