Professional Summary
Professional Overview
Joe Shellard is a seasoned data and insights professional with extensive experience in the entertainment and cultural industries. As the Senior Director, Head of Partner Data and Insight at TodayTix Group (TTG), he is responsible for driving data-driven decision-making and improving partner engagement and performance.
Experience Summary
Current Role
In his current role at TTG, Joe oversees the data and insights function, providing strategic guidance and actionable recommendations to the company's partners. He is instrumental in leveraging data to enhance the overall customer experience and drive business growth. Joe's expertise in ticketing, marketing, and sales analytics has been critical in supporting TTG's partnerships with leading cultural institutions and live entertainment venues.
Career Progression
Prior to joining TTG, Joe held the position of Head of Data, Insight and Ticketing at AKA UK, where he was responsible for implementing data-driven strategies to optimize ticketing operations and improve the customer journey. Earlier in his career, he served as the Marketing and Sales Manager at Wycombe Swan Theatre, honing his skills in data analysis and application. Joe's background also includes roles as a Data Analyst at Purple Seven and as a Box Office Associate at the National Theatre, where he gained valuable experience in the cultural and entertainment sectors.
Academic Background
Joe holds a Bachelor's degree in Business Management from the University of Leeds, with a focus on data analysis and digital marketing.
Areas of Expertise
- Data-driven decision-making and strategic insights
- Ticketing and customer experience optimization
- Marketing and sales analytics
- Stakeholder engagement and partnership management
- Team leadership and project management
Professional Impact
During his tenure at AKA UK, Joe led the implementation of a comprehensive data and insights platform, enabling the company to make more informed decisions and drive measurable improvements in customer satisfaction and revenue generation. At TTG, he has been instrumental in strengthening partner relationships and optimizing the performance of the company's ticket sales and marketing campaigns.
Conclusion
With a proven track record of driving data-driven initiatives and delivering tangible business impact, Joe Shellard is a valuable asset to the TodayTix Group. His deep understanding of the entertainment and cultural sectors, coupled with his expertise in data and insights, positions him as a trusted advisor and strategic partner to TTG's clients and stakeholders.
