JT

Joe Twer

Sales Director


Professional Overview



Joe Twer is an accomplished Sales Director at BlueSnap, a global payment processor specializing in optimizing global, mobile checkout solutions for eCommerce merchants. With over 5 years of experience at BlueSnap and 15 years in the FinTech industry, Joe brings comprehensive insight and expertise in solution selling and consulting.

Key Roles and Responsibilities



  • Direct Sales Leadership: Joe Twer has demonstrated robust leadership in his role as Sales Director, overseeing sales strategies and engaging with both B2B and B2C businesses to enhance their global payment systems. His expertise lies in driving sales growth through effective payment orchestration.

  • Solution Selling: Engaged in all aspects of solution selling, Joe provides consulting services to retail clients, ensuring they capitalize on BlueSnap’s payment solutions.

  • Strategic Partnerships: Joe has played a pivotal role in forging strategic partnerships, such as the alliance with NetSuite. This partnership has seen BlueSnap achieve the "Built for NetSuite" status, enhancing their capability to provide consolidated and streamlined payment solutions.


Company and Product Insight



BlueSnap is a payment platform that provides a comprehensive set of payment services designed to increase sales and reduce costs for global businesses. The platform is instrumental in solving complex payment issues for companies worldwide.

  • Global Payments Integration: Joe actively promotes BlueSnap’s unified global reporting for easier reconciliation and operational efficiency, particularly highlighted through their NetSuite integration.

  • Embedded Payments: According to surveys, embedding payments via BlueSnap has given 48% of respondents a competitive edge. Joe highlights the importance of this feature in growing the customer base.

  • Customer-Centric Innovations: BlueSnap continuously works on new features like the Consolidated Payments function which simplifies payment processes for businesses with multiple subsidiaries.


Recent Activity and Achievements



  • Marketing and Recruitment Initiatives: Joe has also been involved in expanding the team, as evidenced by his recruitment drive for a marketing manager position, seeking individuals experienced with HubSpot and keen on the FinTech landscape.

  • Industry Recognition and Case Studies: BlueSnap’s capability has been lauded through various case studies and industry recognition, reaffirming their position as a leader in payment solutions.

  • Community Engagement: Joe is actively engaged in community events and professional discussions, frequently sharing insights on platforms like LinkedIn and Quora.


Education and Background



Joe Twer graduated from the University of Massachusetts at Amherst and has previously worked at State Street, bringing valuable corporate experience that has greatly contributed to his current role at BlueSnap.

Location and Personal Interests



Joe is based in Chapel Hill, NC, and maintains an active online presence, sharing not only professional achievements but also personal interests such as golf and charitable events.

Online Presence and Professional Network






Key insights: Joe's active role in strategic partnerships, recruitment, and customer engagement make him a pivotal figure at BlueSnap. His extensive background in sales and FinTech positions him as an influential leader capable of driving significant business growth and innovation.



Actionable Insights: Given Joe’s significant influence and focus on solution selling, approaching him with well-researched, innovative FinTech solutions that align with BlueSnap’s objectives could greatly enhance collaborative opportunities. Highlighting potential enhancements for embedded payment solutions or new market opportunities that can integrate seamlessly with BlueSnap’s existing structures would likely resonate well with Joe.