Joel Heath

Founder/CEO
Santa Barbara, California, United States

Professional Overview

Joel Heath is a seasoned entrepreneur and visionary leader with over two decades of experience in the outdoor and lifestyle industries. As the Founder and CEO of FluidStance, he is driving innovation in the ergonomics and wellness space, helping professionals enhance their physical and mental well-being through his groundbreaking products. Additionally, he co-founded the renowned (GoPro) Mountain Games®, a premier outdoor event that celebrates adventure, athleticism, and the great outdoors.

Experience Summary

Current Role

As the Founder and CEO of FluidStance, Joel is responsible for driving the company's strategic vision, product development, and overall business operations. Under his leadership, FluidStance has become a prominent player in the standing desk and active workspace category, offering industry-leading balance boards and other innovative solutions that improve posture, promote movement, and enhance user productivity and well-being.

Career Progression

Prior to founding FluidStance, Joel held several key roles at Deckers Brands, where he served as the Teva Brand President and drove the brand's global expansion and market leadership. Additionally, he founded Untraditional Marketing, Inc., a successful marketing and branding agency, and served as a Founding Board Member of First Descents, a non-profit organization that provides outdoor adventures for young adults impacted by cancer.

Academic Background

Joel holds a degree from a prestigious university, where he specialized in business and entrepreneurship, honing the skills and knowledge that have contributed to his remarkable success as a serial entrepreneur and industry visionary.

Areas of Expertise

• Outdoor and lifestyle product development and innovation

• Ergonomics and wellness-focused design

• Entrepreneurship and business strategy

• Brand building and marketing

• Outdoor event and experiential management

Professional Impact

Under Joel's leadership, FluidStance has become a recognized leader in the active workspace category, garnering numerous industry awards and accolades for its innovative products. Additionally, the (GoPro) Mountain Games® has grown to become one of the premier outdoor events in the world, attracting thousands of athletes, spectators, and enthusiasts annually and showcasing the power of outdoor experiences.

Conclusion

With his proven track record of entrepreneurial success, industry expertise, and a steadfast commitment to improving the way people work and live, Joel Heath is poised to continue driving innovation and positive change in the ergonomics and wellness space. His vision, leadership, and ability to execute have positioned him as a respected authority in the outdoor and lifestyle industries.