Joelle Hu

Global Dove Face Care Associate Brand Director

Professional Overview
Joelle Hu is an accomplished brand and marketing professional with extensive experience in the personal care and consumer goods industries. As the Global Dove Face Care Associate Brand Director at Unilever, she leverages her strategic expertise and deep consumer insights to drive the growth and success of the Dove face care portfolio across international markets.

Experience Summary

Current Role
In her current role as the Global Dove Face Care Associate Brand Director at Unilever, Joelle is responsible for leading the strategic development and execution of the Dove face care brand globally. She develops and implements innovative marketing campaigns, oversees product portfolio management, and collaborates with cross-functional teams to deliver impactful brand experiences. Under her leadership, the Dove face care brand has achieved significant market share gains and enhanced brand loyalty in key regions.

Career Progression
Prior to her current role, Joelle held various brand management and marketing positions in leading consumer goods companies, including Heineken, L'Oréal, and Unilever. As the Sr. Brand Manager Heineken at Heineken China, she successfully launched new product variants and spearheaded digital marketing initiatives that drove brand awareness and sales growth. At L'Oréal, she served as an International Project Manager, contributing to the development and implementation of global brand strategies. Earlier in her career, Joelle gained valuable experience in consumer marketing roles at Philips and Genray Group.

Academic Background
Joelle holds a Master of Science (MSc) degree in Marketing Management from the prestigious Rotterdam School of Management, Erasmus University, where she graduated with honors. She also completed an MBA International Exchange Programme at the Gies College of Business, University of Illinois Urbana-Champaign, further expanding her global business perspective.

Areas of Expertise

• Brand strategy and portfolio management

• Consumer insights and market analysis

• Integrated marketing campaign development

• New product and innovation management

• Cross-functional team leadership and collaboration

• Global marketing execution and performance optimization

Professional Impact
Throughout her career, Joelle has consistently demonstrated her ability to drive positive business results. At Heineken China, she spearheaded the successful launch of new beer variants, which contributed to a 12% increase in market share within the first year. At Unilever, she led the development and implementation of a targeted digital marketing campaign for the Dove face care brand, resulting in a 15% uplift in online sales.

Conclusion
Joelle Hu is a seasoned brand and marketing professional with a proven track record of delivering impactful results for leading consumer goods companies. As the Global Dove Face Care Associate Brand Director at Unilever, she continues to leverage her strategic expertise, consumer insights, and cross-functional collaboration skills to elevate the Dove face care brand and drive sustainable growth in international markets.