Professional Role and Expertise
Joelle Verreault holds the position of Chief Executive Officer (CEO) at VVVitae since June 2023. She is a recognized human resources technology expert with a specialization in leveraging technology to maximize human effectiveness within organizations. Her role centers on enhancing recruitment processes by customizing and optimizing Zoho Recruit ATS in alignment with clients’ unique hiring workflows. This customization aims to significantly reduce administrative workload while preserving employer branding and candidate experience.
In parallel, Joelle also serves as President of ELTEE Canada since September 2018, focusing on HR technology and delivering e-learning content through specialized tools such as Articulate Storyline. Her leadership in both companies reflects a deep integration of HR processes with digital technology, particularly emphasizing automation and AI-driven solutions.
Company Profile – VVVitae
VVVitae operates out of Vaudreuil-Dorion, Quebec, Canada, positioning itself as a certified Zoho partner with a comprehensive service offering around Zoho HR applications. Their service portfolio includes:
- Consulting: Delivering tailored talent management transformations by adapting Zoho workflows to client business processes.
- Implementation: Managing project deployment, system personalization, user training, and ongoing support to ensure smooth adoption of Zoho technology at client organizations.
- Training: Operates the only French-language Zoho Recruit training academy, which is certified by the Commission des partenaires du marché du travail (CPMT) and eligible for government subsidies under Quebec’s training laws.
The firm’s tagline, “Soyez efficace, gagnez du temps avec la puissance de Zoho” (“Be efficient, save time with the power of Zoho”), underscores their core value proposition—streamlining recruitment and other HR administrative tasks through advanced automation and AI.
Skills and Certifications
Joelle holds the CRHA (Certified Human Resources Professional) designation and is a Formatrice agréée (Certified Trainer, #0059562) by Emploi-Québec, underpinning her credibility in professional training and workforce development.
She has been awarded several certifications related to HR technology and analytics, including:
- Solving Business Problems Using People Analytics (Certified Future Workplace, June 2020)
- Using AI for HR, including a specialization in Learning & Development (Certified Future Workplace, August 2019)
These certifications highlight her advanced capabilities in applying data analytics and AI methodologies to human resources challenges, enhancing her capacity to drive data-informed HR decisions.
Communication and Languages
Joelle is an effective bilingual communicator (French and English), both spoken and written, enabling engagement with diverse internal and external stakeholders across Canada’s bilingual business environment.
Industry Engagement and Recognition
Joelle is actively engaged in the HR technology ecosystem, demonstrated by her frequent participation in Zoho Canada events and partnerships. As of April 2025, she maintains a LinkedIn following exceeding 2,000 professionals, indicating a substantial network and influence within HR tech circles. She is recognized for her dynamic and enthusiastic approach, and her ability to simplify complex technological concepts for a wide range of audiences.
Summary of Actionable Insights
- Joelle is positioned as a key decision-maker and influencer in HR digital transformation within VVVitae, with a hands-on approach to Zoho ATS customization and deployment.
- Her dual leadership role in HR technology consulting and e-learning solutions suggests potential alignment opportunities for technology-driven HR process improvements or training integrations.
- Certification in AI and people analytics signifies openness to innovative, data-driven HR solutions that complement Zoho’s platform capabilities.
- The company's unique positioning with government-accredited training in French offers an edge in regions requiring compliance with local language and training regulations, particularly in Quebec.
- Given her bilingual communication skills and networking reach, engagements requiring clear value articulation in both French and English will align well with her professional profile.
This richly detailed profile provides a comprehensive view of Joelle Verreault as a seasoned HR tech expert and leader, deeply embedded in optimizing recruitment technology and HR transformation in the Canadian market.
