Joeri Ruijgrok - Founder, ScaleUp with Joeri
Professional Overview
Joeri Ruijgrok is an experienced marketing professional and entrepreneurial founder with a strong track record of driving strategic growth and digital transformation initiatives. As the Founder of ScaleUp with Joeri, he leverages his extensive industry expertise to help businesses scale through innovative digital marketing and customer engagement strategies.
Experience Summary
Current Role
As the Founder of ScaleUp with Joeri, Joeri is responsible for developing comprehensive marketing solutions that enable clients to accelerate their growth and reach new heights. He collaborates closely with businesses to devise tailored strategies, implement cutting-edge digital tactics, and measure impactful results. Through his hands-on approach and collaborative partnership model, Joeri has helped numerous organizations achieve sustainable growth and competitive advantages.
Career Progression
Prior to founding ScaleUp with Joeri, Joeri held several interim marketing leadership roles with reputable global brands, including Senior Marketing Manager at LeasePlan, Marketing Manager at DB Schenker, and Senior Marketing Project Manager at Like Reply. Throughout his career, he has distinguished himself as a strategic thinker and innovative problem-solver, driving measurable improvements in customer acquisition, retention, and brand positioning.
Joeri began his professional journey as a Digital Marketing Manager at Signify (formerly Philips Lighting), where he honed his expertise in digital marketing, marketing automation, and customer relationship management. He later served as a Marketing Consultant at Engagement Factory, further expanding his skillset and consulting experience.
Academic Background
Joeri holds a bachelor's degree in Business Administration from Dyana Pura University, where he specialized in Sustainability in Bali. He also completed a Global CRM Study as part of his thesis work at Philips Lighting, demonstrating his passion for data-driven marketing and customer-centric strategies.
Areas of Expertise
- Digital marketing strategy and execution
- Marketing automation and lead generation
- Customer relationship management (CRM) and data-driven insights
- Brand development and positioning
- Cross-functional team leadership and change management
Professional Impact
Throughout his career, Joeri has successfully led numerous high-impact projects, including:
- Oversaw the implementation of a customer-centric digital transformation initiative at LeasePlan, resulting in a 25% increase in lead conversion rates and a 15% improvement in customer satisfaction scores.
- Spearheaded the development and launch of a cutting-edge marketing automation platform at DB Schenker, driving a 35% increase in marketing-qualified leads and a 20% reduction in customer acquisition costs.
- Transformed the global marketing operations at Philips Lighting, streamlining processes and implementing advanced analytics to improve campaign effectiveness and customer engagement.
Conclusion
Joeri Ruijgrok is a versatile marketing leader and entrepreneurial visionary who is passionate about empowering businesses to achieve sustainable growth and success. Through his consulting firm, ScaleUp with Joeri, he continues to leverage his vast industry expertise and innovative mindset to help clients navigate the ever-evolving digital landscape and unlock their full potential.
