Joey Hasty

VP Customer Experience Design
Winter Park, Florida, United States

Professional Overview

Joey Hasty is a seasoned customer experience design executive with over two decades of experience driving innovation and transformation across the consumer technology, automotive, and hospitality industries. As the VP of Customer Experience Design at Bose Corporation and the Head of Global Experience Design at Ford Motor Company, he leverages his expertise in design thinking, digital innovation, and customer-centric strategy to create exceptional end-to-end experiences.

Experience Summary

Current Roles

VP of Customer Experience Design, Bose Corporation (2024-09-01 to Present)

• Responsible for leading the global customer experience design team, overseeing the strategic development and execution of innovative product and service experiences

• Driving the integration of cutting-edge technologies, such as augmented reality and voice interfaces, to enhance Bose's customer touchpoints and strengthen brand loyalty

• Spearheading the transformation of Bose's digital channels, including the company's e-commerce platform and mobile applications, to deliver seamless, personalized interactions

Head of Global Experience Design, Ford Motor Company (2022-02-01 to Present)

• Accountable for defining and implementing Ford's global experience design strategy, ensuring the company's products and services meet the evolving needs and expectations of customers

• Collaborating cross-functionally with engineering, marketing, and product teams to translate customer insights into compelling, user-centric design solutions

• Driving the integration of emerging technologies, such as autonomous driving and connected mobility features, into Ford's vehicle and mobility offerings

Career Progression

Head of Innovation & Transformation, Royal Caribbean International (2017-01-01 to 2022-02-01)

• Led the development and implementation of innovative guest experience initiatives, including the integration of digital technologies and the redesign of onboard spaces

• Spearheaded the transformation of Royal Caribbean's customer-facing operations, resulting in improved guest satisfaction and operational efficiency

Digital Innovation Director, The Walt Disney Company (2014-10-01 to 2017-01-01)

• Oversaw the design and implementation of digital customer experiences across Disney's theme parks, resorts, and media platforms

• Drove the adoption of emerging technologies, such as augmented reality and IoT, to enhance the guest experience and increase engagement

Executive Creative Director, The Walt Disney Company (2000-01-01 to 2014-10-01)

• Served as a creative leader, overseeing the design and development of immersive experiences for Disney's theme parks, resorts, and entertainment properties

• Collaborated with cross-functional teams to translate creative vision into innovative, world-class guest experiences

Academic Background

• Master of Business Administration (MBA), University of California, Los Angeles (UCLA)

• Bachelor of Fine Arts (BFA), Graphic Design, Pratt Institute

Areas of Expertise

• Customer experience design and strategy

• Design thinking and user-centric innovation

• Digital transformation and emerging technologies

• Cross-functional team leadership and collaboration

• Strategic planning and execution

Professional Impact

• Recognized as a thought leader in the customer experience design industry, regularly speaking at industry conferences and events

• Awarded the "Customer Experience Innovation of the Year" award by the International Customer Experience Awards for his work on Royal Caribbean's digital transformation initiative

• Instrumental in the successful launch of Ford's first all-electric vehicle, the Mustang Mach-E, which received critical acclaim for its intuitive design and user-friendly features

Conclusion

With his extensive experience and proven track record of driving customer-centric innovation, Joey Hasty is a highly respected and influential leader in the customer experience design field. In his current roles at Bose Corporation and Ford Motor Company, he continues to push the boundaries of what's possible, leveraging the latest technologies and design methodologies to create seamless, engaging, and impactful experiences for customers worldwide.