Joey Marin

Chief Product Officer

Los Angeles, California, United States

Professional Overview

Joey Marin is an experienced executive with a strong background in operations, event management, and the cannabis industry. As the Chief Product Officer at Cheech and Chong's Cannabis Company, he is responsible for overseeing the development and delivery of innovative cannabis products that cater to the needs of a diverse customer base. Marin's deep understanding of the industry, coupled with his proven track record of successful operations and event management, makes him a valuable asset to the organization.

Experience Summary

Current Role

Chief Product Officer, Cheech and Chong's Cannabis Company (2023-Present)

• Provide strategic leadership in the development and implementation of the company's product roadmap, ensuring alignment with market trends and customer preferences.

• Collaborate cross-functionally with the marketing, sales, and production teams to ensure seamless product development, launch, and distribution processes.

• Spearhead the creation of new product lines and brand extensions, leveraging consumer insights and industry best practices to drive business growth.

• Oversee the quality assurance and compliance processes to maintain the highest standards of product safety and regulatory adherence.

• Serve as a subject matter expert, advising the executive team on industry-specific trends, technological advancements, and competitive landscapes.

Director of Operations, Cheech and Chong's Cannabis Company (2021-Present)

• Streamlined operational processes, enhancing efficiency and productivity across the organization.

• Implemented data-driven decision-making strategies to optimize resource allocation and drive profitability.

• Fostered a collaborative, performance-driven culture that empowered employees to contribute to the company's success.

Director of Operations, Cheech's Stash (2016-Present)

• Oversaw the day-to-day operations of the cannabis dispensary, ensuring seamless customer experiences and compliance with local regulations.

• Spearheaded the expansion of the business, opening new locations and diversifying product offerings.

• Developed and implemented comprehensive training programs to upskill the workforce and improve service delivery.

Career Progression

Prior to his current roles, Marin gained extensive experience in the entertainment industry, serving as a Tour/Production Manager, Stage/Sound/Lighting Manager, and Production Assistant at various organizations. His well-rounded background in event management, audio engineering, and production has equipped him with a unique skill set that has proven invaluable in his transition to the cannabis industry.

Academic Background

Marin holds a Bachelor of Arts degree in Music Production from the University of California, Los Angeles (UCLA), where he specialized in audio engineering and event management.

Areas of Expertise

• Cannabis product development and innovation

• Operations management and process optimization

• Event planning and logistics management

• Talent and team management

• Data-driven decision-making and strategic planning

Professional Impact

• Spearheaded the launch of Cheech and Chong's best-selling cannabis product line, driving a 25% increase in revenue within the first year.

• Developed and implemented a comprehensive employee training program that resulted in a 20% improvement in customer satisfaction scores.

• Streamlined operational processes, leading to a 15% reduction in production costs and a 12% increase in profit margins.

• Actively contributed to industry conferences and events, sharing insights and best practices that have influenced the broader cannabis landscape.

Conclusion

With his extensive experience in operations, event management, and the cannabis industry, Joey Marin is poised to drive continued growth and innovation at Cheech and Chong's Cannabis Company. His strategic vision, coupled with his proven track record of success, makes him a valuable asset to the organization. Marin is committed to leveraging his expertise to deliver exceptional cannabis products that cater to the evolving needs of the market.