Professional Summary

Professional Overview

Joey Steger is a seasoned marketing executive with over 15 years of experience driving growth and innovation in the consumer packaged goods and e-commerce industries. As the Vice President of Marketing and E-Commerce at Alen®, he is responsible for overseeing the company's integrated marketing strategies, digital initiatives, and online sales channels.

Experience Summary

Current Role

In his current role at Alen®, Joey is tasked with leading the development and execution of comprehensive marketing and e-commerce plans to enhance brand visibility, drive customer engagement, and optimize online sales performance. He leverages his deep expertise in digital marketing, consumer insights, and omnichannel strategies to propel the company's growth and strengthen its competitive positioning within the industry.

Career Progression

Prior to his current position, Joey served as a Marketing Consultant at Alen®, where he provided strategic guidance and tactical support to the marketing team. Before that, he held the role of Vice President of Marketing at HumanN, where he spearheaded the brand's marketing efforts and successfully expanded its online presence and sales. Earlier in his career, Joey held marketing leadership positions at Clif Bar & Company and AquaHydrate, Inc., where he demonstrated his ability to develop and implement effective campaigns that drove increased brand awareness and revenue growth.

Academic Background

Joey holds a degree in Marketing from San Francisco State University, where he gained a strong foundation in strategic marketing principles and consumer behavior.

Areas of Expertise

• Integrated marketing strategy development and execution

• Digital marketing and e-commerce optimization

• Brand positioning and positioning

• Consumer insights and market analysis

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Joey has consistently delivered impactful results for the brands he has represented. At HumanN, he spearheaded a successful rebranding initiative that led to a 25% increase in online sales and a 30% improvement in brand recognition within the target market. At Clif Bar & Company, he developed and implemented a multi-channel marketing campaign that contributed to a 15% year-over-year sales growth for the company's flagship products.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the consumer packaged goods and e-commerce landscapes, Joey Steger is well-positioned to drive continued growth and innovation as the Vice President of Marketing and E-Commerce at Alen®. His strategic vision, data-driven approach, and ability to inspire high-performing teams make him a valuable asset to the organization.