Johana Garzon Riano

Chief Marketing Officer

Professional Overview
Johana Garzon Riano is an accomplished marketing executive with over 7 years of experience driving growth and innovation across the robotics and automation industry. As the Chief Marketing Officer at CAV ROBOTICS, she leverages her deep expertise in digital marketing, brand strategy, and customer relationship management to propel the company's market expansion and cement its position as a leading provider of industrial automation solutions.

Experience Summary

Current Role

• As CMO at CAV ROBOTICS, Johana is responsible for developing and executing the company's comprehensive marketing strategy, including brand positioning, demand generation, and digital content optimization.

• Under her leadership, CAV ROBOTICS has seen a 25% increase in website traffic and a 20% improvement in lead conversion rates, contributing to the company's revenue growth.

• Johana's strategic vision and data-driven approach have helped CAV ROBOTICS enhance its customer experience, expand its market reach, and solidify its reputation as an innovative industry player.

Career Progression

• Prior to her current role, Johana held marketing and sales positions at leading organizations in the robotics, automation, and advertising sectors, including Finart S.A.S, Ideactividad ADS, COCOBOOK PUBLICIDAD, and DEMPRO.

• Her diverse experience has equipped her with a well-rounded understanding of the industry's evolving trends and customer needs, allowing her to drive impactful marketing initiatives that align with business objectives.

• Johana's ability to translate complex technical concepts into compelling narratives has earned her recognition as a trusted marketing strategist within the robotics and automation community.

Academic Background

• Johana holds a Bachelor's degree in Marketing from the Universidad Externado de Colombia, where she graduated with honors.

• She has also completed several professional development programs in digital marketing, brand management, and leadership, further honing her expertise and staying ahead of industry advancements.

Areas of Expertise

• Digital marketing and social media strategy

• Brand development and positioning

• Customer relationship management and retention

• Marketing analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the rebranding of DEMPRO, leading to a 30% increase in brand recognition and a 15% boost in sales within the first year.

• Implemented a comprehensive content marketing strategy for Finart S.A.S, driving a 40% increase in website engagement and a 25% growth in lead generation.

• Recognized as a thought leader in the robotics and automation industry, frequently invited to speak at industry events and contribute to industry publications.

Conclusion
With her proven track record of driving transformative marketing initiatives, Johana Garzon Riano is poised to take CAV ROBOTICS to new heights as its Chief Marketing Officer. Her deep industry expertise, data-driven approach, and innovative mindset make her a valuable asset in the ever-evolving robotics and automation landscape.