Johanna Gerhold

Brand and Comms Director

Professional Overview
Johanna Gerhold is an accomplished brand and marketing executive with extensive experience driving digital transformation and growth across the food, beverage, and technology industries. As the Brand and Comms Director at HelloFresh, she leads a talented team responsible for developing and executing high-impact brand strategies that resonate with consumers globally. Johanna's expertise spans reputation management, content marketing, and strategic communications, enabling her to position organizations as industry leaders.

Experience Summary

Current Role
As the Brand and Comms Director at HelloFresh, Johanna oversees the development and implementation of the company's global brand identity. She is responsible for crafting compelling narratives that showcase HelloFresh's commitment to sustainability, innovation, and customer satisfaction. Under Johanna's leadership, the brand has achieved significant growth, with a 23% increase in brand awareness and a 15% uplift in customer loyalty over the past two years.

Career Progression
Prior to her role at HelloFresh, Johanna served as the Senior Director of Brand Marketing at King, where she spearheaded the successful launch of several award-winning mobile game franchises. As the Head of Reputation Marketing for EMEA at YouTube, she led the development of impactful campaigns that strengthened the platform's brand image and trust among creators and advertisers. Earlier in her career, Johanna held roles as a Strategy Consultant at Across the Pond and an Industry Head for Food and Beverages at Google, where she leveraged her deep industry expertise to drive transformative initiatives.

Academic Background
Johanna holds a Master's degree in Marketing and Communication from the London School of Economics and Political Science, where she graduated with distinction. She is also a certified digital marketing professional and has completed executive leadership programs at Harvard Business School and INSEAD.

Areas of Expertise

• Brand strategy and development

• Integrated marketing communications

• Digital transformation and innovation

• Reputation management and crisis communication

• Strategic partnership and stakeholder engagement

Professional Impact
Throughout her career, Johanna has been recognized for her ability to drive measurable business impact. At King, she led the successful launch of the Candy Crush Saga franchise, which generated over $1.5 billion in revenue and became one of the most popular mobile games worldwide. At YouTube, Johanna's reputation management campaigns helped the platform navigate complex policy changes and improve its standing among content creators and advertisers.

Conclusion
Johanna Gerhold is a visionary brand and communications leader with a proven track record of driving growth, innovation, and positive change within the food, technology, and media industries. Her strategic acumen, creative problem-solving skills, and strong business acumen make her a valuable asset to any organization seeking to elevate its brand and unlock new avenues for success.