Johanna Merchan Ramirez

Founder and CFO

Professional Overview

Johanna Merchan Ramirez is a seasoned finance professional and entrepreneur with a strong track record of driving business growth and financial optimization. As the Founder and CFO of Press Start Evolution, she leverages her extensive expertise in financial management, strategic planning, and business development to guide the company's success in the technology and gaming industry.

Experience Summary

Current Role

As the Founder and CFO of Press Start Evolution since July 2021, Johanna is responsible for managing the company's financial operations, leading strategic initiatives, and overseeing the overall business strategy. Under her leadership, the company has experienced significant growth and has established a strong market presence in the gaming and technology sectors.

Career Progression

Prior to her current role, Johanna served as the CFO at Press Start Group from 2018 to 2021, where she was instrumental in driving the company's financial performance and implementing streamlined financial processes. She also has previous experience as the CEO and Co-founder of inviGames, a start-up in the gaming industry, and as a Financial Advisor at the Ministry of Housing, City, and Territory in Colombia.

Academic Background

Johanna holds a degree in Finance and a background in economics, which have provided her with a solid foundation for her career in the financial and technology industries.

Areas of Expertise

• Financial management and optimization

• Strategic business planning and implementation

• Operational and process improvements

• Entrepreneurship and start-up management

• Stakeholder engagement and partnership development

Professional Impact

Throughout her career, Johanna has demonstrated her ability to drive sustainable growth and financial success for the organizations she has been a part of. Her work at Press Start Evolution has had a significant impact on the company's performance, and she is recognized as a thought leader in the gaming and technology industries.

Conclusion

Johanna Merchan Ramirez is a dynamic and accomplished finance professional with a proven track record of leading successful ventures and driving financial optimization. As the Founder and CFO of Press Start Evolution, she is poised to continue her trajectory of successful business leadership and industry impact.