Johanna Toiviainen

Senior Director, EMEA Marketing

Professional Overview

Johanna Toiviainen is a seasoned marketing and communications professional with over 15 years of experience driving strategic initiatives and impactful campaigns across Europe, the Middle East, and Africa (EMEA). As the Senior Director of EMEA Marketing at MikMak, she leverages her deep industry expertise to spearhead innovative marketing strategies and deliver exceptional results for the company's clientele.

Experience Summary

Current Role

In her current role as Senior Director of EMEA Marketing at MikMak, Johanna is responsible for leading the company's marketing efforts across the EMEA region. She oversees the development and execution of comprehensive marketing plans, collaborating closely with cross-functional teams to drive brand awareness, customer acquisition, and revenue growth. Johanna's strategic vision and data-driven approach have been instrumental in positioning MikMak as a leading provider of performance marketing solutions in the EMEA market.

Career Progression

Prior to joining MikMak, Johanna held various leadership positions in the marketing and communications industry. As the Head of Marketing & Communications at Swaven, she played a pivotal role in the company's acquisition by MikMak in March 2023. Earlier in her career, Johanna honed her skills as an International Communications Manager at Lengow and in various regional management roles at Open2Europe, where she successfully expanded the company's presence across Scandinavia, Benelux, and Eastern Europe.

Academic Background

Johanna holds a Bachelor's degree in Communications and Media Studies from the University of Helsinki, Finland, where she graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• EMEA market expansion and growth strategy

• Integrated marketing campaign development

• Digital marketing and content creation

• Brand management and positioning

• Data-driven decision making and performance analytics

• Multilingual and multicultural team leadership

Professional Impact

Throughout her career, Johanna has demonstrated a track record of driving impactful marketing initiatives that have significantly contributed to the success of her employers. At Swaven, she led the development and implementation of a comprehensive marketing strategy that resulted in a 35% increase in brand awareness and a 25% growth in lead generation within the EMEA region. In her previous roles, Johanna successfully expanded the reach and visibility of her employer's brands, securing high-profile media coverage and forging strategic partnerships that drove revenue growth.

Conclusion

Johanna Toiviainen is a highly accomplished marketing leader with a proven ability to devise and execute innovative strategies that deliver measurable results. Her deep understanding of the EMEA market, coupled with her cross-functional expertise and collaborative leadership style, make her a valuable asset to the MikMak team. As the Senior Director of EMEA Marketing, Johanna is poised to continue driving the company's success and solidifying its position as a leading player in the performance marketing industry.