John Alexander
Senior Director, Marketing Technology
Sheffield, England, United Kingdom
Professional Overview
John Alexander is a seasoned marketing technology expert with over 15 years of experience driving digital transformation initiatives and leveraging data-driven strategies to enhance marketing effectiveness. As the Senior Director of Marketing Technology at TransUnion, he spearheads the development and implementation of cutting-edge marketing technology solutions that enable the organization to deliver personalized, omnichannel customer experiences.
Experience Summary
Current Role
As the Senior Director of Marketing Technology at TransUnion, John is responsible for leading a team of marketing technology specialists and data analysts to design, implement, and optimize the company's marketing technology stack. He oversees the integration of various marketing platforms, CRM systems, and data analytics tools to create a seamless, data-driven marketing ecosystem. Under John's leadership, the marketing technology team has achieved significant improvements in campaign performance, customer engagement, and marketing ROI.
Prior to his current role, John served as the Senior Data & Automation Manager, Global Services at BT, where he was instrumental in developing and implementing automated marketing workflows, predictive analytics models, and personalization strategies to enhance the company's digital marketing efforts. During his tenure, he successfully drove the integration of various martech tools and established data governance frameworks to ensure data integrity and compliance.
Career Progression
Throughout his career, John has demonstrated a versatile skill set and a track record of driving positive business outcomes through the strategic application of marketing technology. He has held progressive roles within the marketing and technology domains, progressively expanding his expertise in areas such as marketing automation, data analytics, and digital marketing strategy.
Academic Background
John holds a Bachelor of Science (B.Sc.) degree in Computer Science from the University of Sheffield, where he graduated with distinction. His academic achievements and hands-on experience in information technology and data management have been crucial in shaping his ability to bridge the gap between marketing and technology.
Areas of Expertise
- Marketing technology and automation
- Data-driven marketing strategy and implementation
- Omnichannel customer experience optimization
- Marketing performance measurement and analytics
- Cross-functional team leadership and collaboration
Professional Impact
Under John's leadership, the marketing technology team at TransUnion has driven significant improvements in the company's digital marketing initiatives. Key achievements include:
- Achieved a 25% increase in marketing campaign conversions through the implementation of personalized, AI-powered content recommendations.
- Implemented a unified customer data platform, resulting in a 30% improvement in customer segmentation and targeting accuracy.
- Developed a predictive churn model that enabled the marketing team to reduce customer attrition by 15%.
- Spearheaded the integration of various martech tools, streamlining workflows and improving marketing efficiency by 20%.
Conclusion
With his extensive expertise in marketing technology and data-driven marketing, John Alexander is poised to continue driving digital transformation and enhancing the overall marketing effectiveness at TransUnion. His proven track record of delivering measurable business results and his ability to bridge the gap between marketing and technology make him a valuable asset in the ever-evolving digital landscape.
