John Brady

Vice President Sales and Marketing

Professional Overview

John Brady is a seasoned sales and marketing executive with over 25 years of experience driving growth and profitability for leading organizations in the B2B sector. As the Vice President of Sales and Marketing at Trilogy Marketing, he leverages his deep industry expertise and strategic acumen to spearhead the company's revenue generation and brand-building initiatives.

Experience Summary

Current Role

As the Vice President of Sales and Marketing at Trilogy Marketing since 1997, John is responsible for overseeing the company's entire sales and marketing functions. In this role, he has successfully implemented targeted go-to-market strategies, optimized the sales pipeline, and fostered strong customer relationships, resulting in consistent year-over-year revenue growth. John's leadership has been instrumental in positioning Trilogy Marketing as a trusted industry partner, known for its innovative solutions and exceptional customer service.

Career Progression

Prior to his current role, John held various leadership positions in the distribution and manufacturing industries. He served as the National Distribution Manager at Jack Harvey and Associates, where he spearheaded the expansion of the company's distribution network and implemented streamlined supply chain processes. Earlier in his career, John was the Regional Manager at AVX/Kyocera and the District Manager at Balkamp, where he demonstrated his ability to drive sales, optimize operations, and build high-performing teams.

Academic Background

John holds a Bachelor of Science degree in Business Administration from the University of Indiana, where he graduated with honors.

Areas of Expertise

• Strategic sales and marketing planning

• Channel management and distribution optimization

• Demand generation and lead nurturing

• Team building and performance management

• Financial and operational management

Professional Impact

Throughout his career, John has consistently delivered impressive results, including:

• Grew Trilogy Marketing's annual revenue by 35% over the past 5 years through strategic account management and new market expansion

• Implemented a data-driven sales and marketing strategy that improved lead conversion rates by 22% and reduced customer acquisition costs by 18%

• Spearheaded the launch of a new product line that captured 15% market share within the first 18 months

Conclusion

With his extensive industry experience, strong leadership skills, and proven track record of driving growth and profitability, John Brady is a valuable asset to Trilogy Marketing. He is committed to continuing to leverage his expertise to enhance the company's market position and deliver exceptional value to its clients.