John Chacksfield

Business Owner | Digital Marketing Director

Professional Overview

John Chacksfield is an experienced business owner and digital marketing expert with over 20 years of industry experience. As the Business Owner and Digital Marketing Director at Sharpmonkeys, he leads a team of digital marketing professionals, delivering innovative strategies and campaigns that drive measurable results for clients. Alongside his entrepreneurial endeavors, John serves as a CIM/CAM Tutor at the Cambridge Professional Academy, sharing his extensive knowledge and expertise with the next generation of marketing professionals.

Experience Summary

Current Roles

Business Owner, Sharpmonkeys (2005 - Present)

• Oversee all strategic and operational aspects of the digital marketing agency, Sharpmonkeys

• Develop and implement innovative digital marketing solutions that help clients achieve their business goals

• Manage a team of talented digital marketing professionals, fostering a collaborative and results-driven culture

Digital Marketing Director, Sharpmonkeys (2000 - Present)

• Spearhead the digital marketing efforts of the agency, ensuring the delivery of high-quality, data-driven campaigns

• Analyze market trends and consumer behavior to inform the development of effective digital marketing strategies

• Collaborate with clients to understand their unique needs and tailor campaigns to achieve measurable success

CIM/CAM Tutor, Cambridge Professional Academy (2008 - Present)

• Provide expert-level instruction and mentorship to students pursuing CIM and CAM qualifications

• Develop and deliver comprehensive course curricula that equip learners with the latest digital marketing tools and techniques

• Contribute to the professional development of the next generation of marketing leaders

Career Progression

Design Associate, Design Council (2009 - 2010)

• Provided design consulting services to clients, helping them enhance their brand identity and visual assets

• Collaborated with cross-functional teams to deliver comprehensive design solutions that met client objectives

Digital Marketing Mentor, UKTI (2005 - 2010)

• Offered strategic guidance and mentorship to small and medium-sized businesses looking to expand their digital presence

• Helped clients develop and implement effective digital marketing strategies to reach new markets and grow their customer base

Director/Proprietor, Anorak Digital Marketing (2005 - 2009)

• Launched and successfully led a boutique digital marketing agency, delivering innovative solutions to a diverse client portfolio

• Demonstrated strong entrepreneurial and leadership skills in building the business from the ground up

Business Advisor, Business Link (2001 - 2005)

• Provided comprehensive business advisory services to local entrepreneurs and small business owners

• Helped clients navigate the complexities of starting, managing, and growing their businesses

Business Development, QinetiQ Commerce Decisions (1995 - 1998)

• Contributed to the growth and development of the business development function at QinetiQ Commerce Decisions

• Fostered strong relationships with key clients and partners, securing new business opportunities

Academic Background

• Bachelor's Degree in Business Administration, University of Worcester

Areas of Expertise

• Digital marketing strategy and implementation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community management

• Content creation and digital asset management

• Web analytics and data-driven decision making

• Entrepreneurship and business strategy

• Mentorship and professional development

Professional Impact

• Grew Sharpmonkeys into a leading digital marketing agency, delivering award-winning campaigns for clients

• Developed and delivered CIM/CAM curriculum, contributing to the education and training of aspiring marketing professionals

• Served as a trusted digital marketing mentor, helping numerous small and medium-sized businesses expand their online presence and achieve their growth objectives

• Demonstrated strong entrepreneurial and leadership skills in building and managing successful digital marketing agencies

Conclusion

With his extensive experience as a business owner, digital marketing director, and industry mentor, John Chacksfield has established himself as a respected and influential figure in the digital marketing landscape. His ability to combine strategic vision, technical expertise, and a passion for helping businesses succeed has made him a valuable asset to the organizations and clients he serves. As he continues to guide Sharpmonkeys and shape the next generation of marketing leaders, John remains focused on driving innovation, delivering measurable results, and making a lasting impact on the industry.