John Engle

VP Trade Marketing at Bumblebee Foods

Professional Overview

John Engle is an accomplished marketing executive with over 20 years of experience in the consumer packaged goods industry. As the VP of Trade Marketing at Bumblebee Foods, he oversees the company's strategic trade marketing initiatives, driving growth and visibility for the brand across retail channels.

Experience Summary

Current Role

In his current role as VP of Trade Marketing at Bumblebee Foods, John is responsible for developing and executing comprehensive trade marketing strategies to support the company's product portfolio. He collaborates closely with the sales team to optimize in-store merchandising, trade promotions, and retailer partnerships. Under his leadership, Bumblebee has secured prominent product placements and promotional programs, resulting in a 12% increase in year-over-year sales within key retail accounts.

Career Progression

Prior to joining Bumblebee Foods, John held various marketing and sales management positions at leading consumer brands, including serving as the Regional Marketing Manager at Del Monte Foods and the Trade Marketing Coordinator at Hormel Foods. Throughout his career, he has demonstrated a strong understanding of the retail landscape and a talent for crafting innovative trade marketing solutions that drive measurable business results.

Academic Background

John holds a Master of Business Administration (MBA) degree from the SMU Cox School of Business, where he specialized in marketing and supply chain management.

Areas of Expertise

• Trade marketing strategy and execution

• Retail channel management and optimization

• Promotional campaign development and implementation

• Collaborative account management with key retail partners

• Data-driven decision making and performance analysis

Professional Impact

Under John's leadership, Bumblebee Foods has strengthened its trade marketing presence, securing increased shelf space and prime product placement in major retail chains. His strategic initiatives have contributed to a 15% growth in year-over-year sales within the company's top 10 retail accounts.

Conclusion

With his extensive experience in the consumer packaged goods industry and proven expertise in trade marketing, John Engle is a valuable asset to the Bumblebee Foods team. He is committed to driving brand visibility, enhancing retailer partnerships, and delivering sustainable business growth for the company.