John Ewert

Communications Director

Professional Overview
John Ewert is an experienced communications professional with a strong background in the motorsports industry. As the Communications Director at Elkhart Lake's Road America, Inc., he is responsible for developing and executing strategic communication initiatives that enhance the organization's brand and engage key stakeholders.

Experience Summary

Current Role
As the Communications Director at Elkhart Lake's Road America, Inc., John has been instrumental in driving the organization's communication efforts since 2012. In this role, he is responsible for overseeing media relations, public relations, and event promotion, ensuring that the iconic racing venue maintains a strong and positive public presence. John's strategic approach and effective communication skills have been pivotal in securing media coverage, fostering partnerships, and enhancing the overall fan experience at Road America.

Career Progression
Prior to his current role, John held several high-profile communication positions within the motorsports industry. He served as the Vice President of Communications - Americas at Just Marketing International, where he managed communication strategies for major racing series and events. Additionally, John held the role of Vice President at DRIVEN Public Relations, where he led communication campaigns for various automotive and motorsports clients. Earlier in his career, he held account management positions at Hill and Knowlton and Freeman / McCue Public Relations, where he honed his skills in media relations, crisis communication, and event promotion.

Academic Background
John holds a Bachelor's degree in Communications from the University of Wisconsin-Eau Claire, where he graduated with honors.

Areas of Expertise

• Motorsports and automotive industry communication

• Media relations and public relations strategy

• Event promotion and fan engagement

• Crisis communication and reputation management

• Stakeholder engagement and partnership development

Professional Impact
Throughout his career, John has been recognized for his strategic communication initiatives and their positive impact on the motorsports industry. Under his leadership, Road America has consistently received extensive media coverage, attracting both local and national attention to the venue's events and activities. Additionally, John has played a pivotal role in cultivating valuable partnerships and sponsorships, further strengthening the organization's brand and financial stability.

Conclusion
With over two decades of experience in the motorsports industry, John Ewert is a seasoned communications professional with a proven track record of success. In his current role as Communications Director at Elkhart Lake's Road America, Inc., he continues to drive impactful communication strategies that enhance the organization's visibility, engagement, and overall success.