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John Freeland

John Freeland


Senior Marketing Manager at HubSpot

Professional Overview


John Freeland is a seasoned marketing professional with over 10 years of experience driving impactful digital marketing strategies for leading technology organizations. As a Senior Marketing Manager at HubSpot, he oversees a team of content creators and digital specialists, responsible for developing and executing campaigns that attract, engage, and convert target audiences.

Experience Summary



Current Role


At HubSpot, John is instrumental in developing and implementing the company's comprehensive content marketing strategy. In his role, he manages a team of content writers, SEO specialists, and social media experts to create high-performing digital assets that drive brand awareness and lead generation. John has played a pivotal role in optimizing HubSpot's content distribution channels, resulting in a 25% increase in website traffic and a 30% uplift in marketing-qualified leads over the past 2 years.

Career Progression


Prior to joining HubSpot, John held the position of Digital Marketing Specialist at Acme Corporation, where he was responsible for managing the company's website, email marketing campaigns, and social media channels. In this role, he successfully increased the company's online visibility, leading to a 20% growth in website conversions. Earlier in his career, John served as a Content Marketing Intern at a boutique digital agency, where he honed his skills in content creation, SEO, and campaign analytics.

Academic Background


John holds a Bachelor of Science in Marketing from the University of California, Los Angeles. During his time at UCLA, he was an active member of the school's Marketing Club and graduated with honors.

Areas of Expertise


  • Digital marketing strategy and implementation

  • Content creation and optimization

  • Search engine optimization (SEO)

  • Social media marketing and analytics

  • Audience targeting and lead generation

  • Cross-functional team management and collaboration


Professional Impact


Throughout his career, John has demonstrated a strong track record of driving measurable results for his employers. At HubSpot, he has been instrumental in developing and executing innovative content marketing campaigns that have significantly improved the company's online presence and lead generation efforts. John's ability to leverage data-driven insights, foster cross-functional collaboration, and adapt to evolving market trends has made him a valuable asset to the organizations he has served.

Conclusion


With his deep expertise in digital marketing, content strategy, and team leadership, John Freeland is poised to continue making a significant impact in the technology industry. He is committed to staying at the forefront of emerging marketing trends and leveraging his skills to help organizations achieve their growth objectives.