John Gorup

Professional Overview

John Gorup is an accomplished content and marketing professional with over 5 years of experience in the digital media industry. As the VP of Content at Sublime Designs Media, he oversees the development and distribution of high-impact content that drives audience engagement and business growth. Additionally, John serves as an Adjunct Professor at Concordia University Chicago, where he shares his expertise in content strategy and digital marketing with the next generation of industry leaders.

Experience Summary

Current Roles

VP of Content, Sublime Designs Media (2024-12-01 to Present):

• Leads the content strategy and production team, directing the creation of compelling digital content across multiple platforms

• Develops and implements innovative content initiatives that enhance brand visibility, increase audience engagement, and support key business objectives

• Collaborates with cross-functional teams to align content efforts with broader marketing and sales strategies

Adjunct Professor, Concordia University Chicago (2024-08-01 to Present):

• Teaches courses in content strategy, digital marketing, and social media management

• Mentors students on industry best practices and career development

• Contributes to curriculum development and program enhancement

Independent Consultant, Self-employed (2024-06-01 to Present):

• Provides strategic advisory services to clients in the digital media and marketing space

• Helps businesses develop and execute effective content marketing plans

• Conducts workshops and training sessions on content optimization and audience engagement

Career Progression

Delivery Director, Endiem | Salesforce Partner (2023-04-01 to 2024-05-01):

• Managed the successful implementation of Salesforce solutions for clients, ensuring seamless integration and user adoption

• Collaborated with cross-functional teams to develop and execute project plans that aligned with client objectives

• Maintained strong relationships with clients, anticipating their needs and providing exceptional service

Senior Marketing Campaign Manager, Atrium (2022-11-01 to 2023-03-01):

• Developed and executed multi-channel marketing campaigns that drove lead generation and customer acquisition

• Analyzed campaign performance data to optimize strategies and maximize return on investment

• Contributed to the development of the company's overall marketing and content strategy

Strategy Architect, Atrium (2020-10-01 to 2022-11-01):

• Worked closely with the marketing and sales teams to develop comprehensive marketing and content strategies

• Conducted market research and competitive analysis to identify opportunities for growth and differentiation

• Implemented data-driven decision-making processes to ensure the effectiveness of marketing initiatives

Academic Background

John holds a Master of Business Administration (MBA) from Concordia University Chicago, where he specialized in Digital Marketing and Entrepreneurship. He also has a Bachelor of Arts in Communications from the University of Illinois at Urbana-Champaign.

Areas of Expertise

• Content strategy and development

• Digital marketing and campaign management

• Audience engagement and analytics

• Salesforce implementation and optimization

• Project management and cross-functional collaboration

• Higher education instruction and curriculum development

Professional Impact

• Drove a 25% increase in website traffic and a 30% improvement in content engagement metrics at Sublime Designs Media

• Developed and executed a successful multi-channel marketing campaign that generated a 20% increase in qualified leads for Atrium

• Facilitated the seamless integration of Salesforce solutions, leading to a 15% improvement in client satisfaction and operational efficiency at Endiem

Conclusion

With his extensive experience in content, marketing, and digital strategy, John Gorup is a versatile and influential professional who consistently delivers measurable results. As he continues to excel in his current roles at Sublime Designs Media, Concordia University Chicago, and as an independent consultant, John remains committed to driving innovation, fostering collaboration, and positively impacting the digital media industry.