John Jorgenson

CMO | Pittsburgh, Pennsylvania, United States

Professional Overview

John Jorgenson is a seasoned marketing executive with over 25 years of experience driving growth and innovation across the education technology industry. As the Chief Marketing Officer at Cambium Learning Group, he is responsible for crafting and executing comprehensive marketing strategies to expand the company's footprint and amplify its impact on K-12 schools and districts.

Experience Summary

Current Role

As CMO of Cambium Learning Group since 2019, John is a key member of the executive leadership team, providing strategic oversight for all marketing, communications, and brand initiatives. Under his direction, the marketing function has played a pivotal role in the company's continued success, delivering high-impact campaigns that have driven record-breaking lead generation, customer acquisition, and revenue growth.

Career Progression

Prior to his current role, John served as CMO at Carnegie Learning, where he spearheaded the company's rebranding efforts and launched several award-winning marketing campaigns that positioned the organization as a thought leader in the math education space. Before that, he held the role of SVP of Marketing at Cambium Learning Group, leading the integration of various business units and establishing a cohesive marketing strategy that supported the company's expansion.

Earlier in his career, John held marketing leadership positions at Earthwatch Institute and Fiserv, where he demonstrated his ability to translate complex products and services into compelling value propositions for diverse customer segments. He also brings extensive experience from his time at Gale, a Cengage company, where he progressed through various roles in marketing, product management, and content development.

Academic Background

John holds a Bachelor of Arts degree in English Literature from the University of Michigan, where he graduated cum laude.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing campaign development and execution

• Customer segmentation and targeted outreach

• Content and digital marketing optimization

• Marketing technology and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, John has been recognized for his ability to drive measurable business impact through innovative marketing initiatives. At Cambium Learning Group, he has overseen the successful launch of several high-profile product lines, resulting in significant year-over-year revenue growth and market share expansion. His work has also been instrumental in elevating the company's brand recognition and thought leadership within the K-12 education technology space.

Conclusion

With his deep industry expertise, data-driven approach, and proven track record of success, John Jorgenson is a strategic marketing leader who consistently delivers outstanding results for the organizations he serves. In his current role at Cambium Learning Group, he continues to champion the company's mission of transforming the learning experience for students and educators worldwide.