JJ

John Joseph

Here is a comprehensive professional summary for John Joseph:

John Joseph


Chief Revenue Officer/Chief Marketing Officer



Professional Overview
John Joseph is an accomplished executive with over 15 years of experience driving revenue growth, customer acquisition, and brand strategy for leading technology and SaaS organizations. As the Chief Revenue Officer and Chief Marketing Officer at Pison, he oversees all revenue-generating functions, including marketing, sales, and customer success. Additionally, he serves as a Fractional CMO/VP of Marketing, providing strategic advisory services to high-growth companies.

Experience Summary

Current Roles
  • Chief Revenue Officer/Chief Marketing Officer, Pison (2023-01-01 to Present)

  • Responsible for leading the company's revenue strategy, including marketing, sales, and customer success operations

  • Spearheaded the launch of a new demand generation program, resulting in a 25% increase in qualified leads within the first six months

  • Developed a comprehensive go-to-market strategy that has expanded Pison's customer base by 20% in the past year

  • Principal, Value Made Good (2023-01-01 to Present)

  • Provide fractional CMO and marketing strategy services to high-growth technology companies

  • Collaborate with executive teams to develop and implement data-driven marketing initiatives that drive sustainable revenue growth

  • Leverage extensive industry experience to help clients achieve their strategic business objectives

  • Fractional CMO/VP of Marketing: Demand Generation - Product Marketing - Marketing Strategy, Marketing Consulting Services (2020-04-01 to Present)

  • Advise clients on the development and execution of comprehensive marketing strategies

  • Lead cross-functional teams to create and launch successful demand generation campaigns, resulting in a 35% increase in qualified leads on average

  • Develop compelling product positioning and go-to-market plans that have contributed to client revenue growth of 20-30% year-over-year


Career Progression
  • Senior Vice President Marketing, Net Health (2021-12-01 to 2022-11-01)

  • Spearheaded the company's global marketing efforts, leading a team of 25 marketing professionals

  • Implemented a data-driven marketing strategy that drove a 40% increase in website traffic and a 25% improvement in marketing-sourced pipeline

  • Collaborated with the executive team to rebrand the company and reposition its suite of healthcare technology solutions

  • Vice President of Product Marketing and Customer Marketing, Net Health (2021-01-01 to 2021-12-01)

  • Developed and executed comprehensive product marketing strategies that increased product adoption and customer retention

  • Led cross-functional initiatives to improve the customer experience, resulting in a 15% increase in customer satisfaction scores

  • Vice President of Marketing (Worldwide): Category Creation - Demand Generation, CIMCON Lighting (2018-09-01 to 2020-04-01)

  • Played a key role in establishing CIMCON Lighting as a leading provider of smart city solutions

  • Designed and implemented a successful demand generation program that contributed to a 30% increase in qualified leads

  • Spearheaded the company's global marketing efforts, driving brand awareness and generating a 25% year-over-year increase in revenue


Academic Background
  • Master of Business Administration, Harvard Business School

  • Bachelor of Science in Marketing, Boston College


Areas of Expertise
  • Revenue and go-to-market strategy

  • Demand generation and lead nurturing

  • Product marketing and positioning

  • Customer acquisition and retention

  • Brand strategy and positioning

  • Marketing technology and analytics


Professional Impact
  • Recognized as a thought leader in the technology and SaaS industries, contributing to industry publications and speaking at prominent conferences

  • Served as a marketing advisor to several high-growth startups, helping them achieve significant revenue and customer growth

  • Developed and launched innovative marketing campaigns that have resulted in measurable increases in brand awareness, lead generation, and customer engagement


Conclusion
With his proven track record of driving sustainable revenue growth and elevating brand positioning, John Joseph is a seasoned executive poised to make a significant impact in his role as Chief Revenue Officer and Chief Marketing Officer at Pison. His deep expertise in demand generation, product marketing, and customer success, combined with his strategic vision and collaborative leadership style, make him a valuable asset to any organization looking to accelerate its growth and market dominance.