John Keddie

Art Director

New York, New York, United States

Professional Overview
John Keddie is an accomplished Art Director with over 20 years of experience in the creative industry. He specializes in developing innovative and visually compelling designs for a wide range of products and brands. Keddie's expertise spans across various sectors, including consumer goods, e-commerce, and the arts.

Experience Summary

Current Role
As the Art Director at Life is Good, Keddie oversees the company's visual branding and product design. He is responsible for leading a team of designers, ensuring the execution of cohesive and impactful designs that enhance the brand's identity and customer experience.

Career Progression
Prior to his current role, Keddie founded and served as the Creative Director for several successful design-focused startups, including Trouble Muffin, Buy Me Brunch, and Vintage Vantage. In these roles, he demonstrated his ability to conceptualize and deliver innovative design solutions that drove business growth and industry recognition.

Keddie has also held positions as a Lead Product/Graphic Designer at So So Jelly, where he played a pivotal role in shaping the brand's visual identity and product design.

Academic Background
Keddie holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with honors.

Areas of Expertise

• Brand identity and visual design

• Product and packaging design

• Digital and print asset creation

• Team leadership and mentorship

• Creative problem-solving and strategic thinking

Professional Impact
Throughout his career, Keddie has earned a reputation for his ability to create visually stunning and impactful designs that resonate with target audiences. His work has been recognized by industry awards and has contributed to the success of the companies he has worked with.

Conclusion
With his extensive experience, creative vision, and strong leadership skills, John Keddie is poised to continue making a significant impact in the art and design industry. As the Art Director at Life is Good, he is committed to driving the brand's visual identity and product design forward, while also mentoring and inspiring the next generation of creative professionals.