Professional Summary
Professional Overview
John Larsen is a seasoned Chief Marketing and Digital Officer (CMO/CDO) with over 25 years of extensive experience in data-driven marketing, digital transformation, and strategic business development. He currently serves as the CMO/CDO at liftDEMAND | Greendays Group Inc., where he is responsible for leading the company's marketing and digital initiatives to drive growth and enhance brand visibility.
Experience Summary
Current Role
As the CMO/CDO at liftDEMAND | Greendays Group Inc., John is responsible for spearheading the company's marketing and digital strategies. He oversees all aspects of the marketing function, including branding, demand generation, content creation, and digital marketing. John also plays a critical role in the company's digital transformation efforts, leveraging data and technology to optimize customer engagement, sales, and overall business performance.
Career Progression
Prior to his current role, John held various leadership positions in the marketing and sales domain. He served as an Investment Representative at Edward Jones, where he was responsible for the strategic marketing of investment and retirement planning services. John also held the roles of President and VP of Marketing & Sales at National Building Inspectors, where he led data mining, target marketing, and demand generation initiatives. Additionally, he served as the Director of Sales at New Pig, where he was instrumental in driving B2B marketing and business development through catalog, direct mail, phone, and email campaigns.
Academic Background
John holds a Bachelor's degree in Business Administration from a reputable university, with a focus on marketing and sales.
Areas of Expertise
- Digital marketing and transformation
- Data-driven marketing strategies
- Demand generation and lead nurturing
- Brand development and positioning
- Strategic business development
- Sales and marketing alignment
- Cross-functional team leadership
Professional Impact
Throughout his career, John has consistently demonstrated his ability to drive measurable results and contribute to the success of the organizations he has been a part of. He has spearheaded numerous initiatives that have led to significant improvements in customer engagement, revenue growth, and overall business performance. John's innovative approach to marketing and digital strategy, coupled with his strong leadership skills, have made him a valuable asset to the companies he has served.
Conclusion
With his extensive experience, proven track record, and industry-leading expertise, John Larsen is a strategic and forward-thinking CMO/CDO who is well-positioned to help organizations navigate the evolving digital landscape and achieve their growth and profitability objectives.
