John Loucks holds the position of Senior Director National Sales at STAHLS', a role he has occupied since January 2022, with a tenure at the company exceeding 17 years and 9 months. Prior to his current role, he served as National Territory Manager beginning in January 2017 and was an Outside Sales Representative at STAHLS' from January 2008 to February 2017. STAHLS' is headquartered in Corona, California, United States, which is also the location where Mr. Loucks is based.
Mr. Loucks maintains a substantial professional network with 500+ LinkedIn connections and has public visibility as a company representative through multiple educational and industry-focused video presentations and webinars. He acts as a Stahls’ TV Presenter, delivering instructional content that supports product utilization and sales strategies within the customized apparel and heat press equipment market. His presentations include, but are not limited to:
- Recap of the 2024 Apparel Decoration Summit, an invite-only industry event featuring top suppliers and stakeholders in apparel decoration.
- Demonstrations of heat pressing techniques on various product types such as bags (totes, duffle, cinch bags), sleeves for garments, and personalized umbrellas.
- Strategic sessions on decorating and selling team uniforms, focusing on apparel decoration as a profitable sales avenue.
- Guidance on investment in heat press equipment, targeted at small to medium businesses entering or expanding in the t-shirt and custom apparel sector.
Mr. Loucks is actively engaged in industry innovation and product advancement, frequently contributing to company marketing initiatives and educational outreach aimed at expanding STAHLS’ market leadership and customer engagement. He publicly supports and participates in corporate events such as the STAHLS’ Fulfill ONE (SF-1) Grand Opening, which highlights state-of-the-art fulfillment solutions for the custom apparel industry. This event attracted over 100 brands, suppliers, and distributors, emphasizing STAHLS’ significant role and expanding footprint in global markets.
His LinkedIn activity reflects a focus on global expansion efforts, particularly in the EMEA region, and collaboration with the CEO of GroupeSTAHL on strategic plans. Additionally, he is involved in recognizing and promoting key industry leaders and partners, as evidenced by congratulatory interactions with notable figures and organizations in the apparel decoration and sports merchandise sectors.
Key Professional Details:
- Current Role: Senior Director National Sales, STAHLS' (Jan 2022–Present)
- Previous Roles at STAHLS':
- National Territory Manager (Jan 2017–Present)
- Outside Sales Representative (Jan 2008–Feb 2017)
- Location: Corona, California, USA
- Industry Engagement: Presenter/educator on heat press apparel decoration techniques; participant in exclusive industry summits; involved in marketing and sales innovation.
- Network: 500+ connections on LinkedIn
Mr. Loucks' extensive experience with STAHLS' in sales leadership and territory management roles provides comprehensive insight into customer needs, product applications, and market trends in customized heat-pressed apparel. His public-facing educational contributions underscore his role not only as a sales leader but also as a subject-matter expert supporting customer success through product knowledge dissemination.
This profile indicates a high level of influence within STAHLS' sales ecosystem, with direct involvement in advancing product adoption and expanding market share through strategic customer education and engagement across North America and globally.
