John Lynch

Vice President, Growth Marketing and Marketing Measurement

Professional Overview
John Lynch is an accomplished marketing executive with over a decade of experience in driving growth and optimizing marketing strategies. As the Vice President of Growth Marketing and Marketing Measurement at Booking.com, he oversees the company's marketing initiatives, with a focus on leveraging data-driven insights to maximize customer acquisition and engagement.

Experience Summary

Current Role
In his current role as Vice President of Growth Marketing and Marketing Measurement at Booking.com, John is responsible for leading a team of marketing professionals and strategists to develop and implement effective growth-focused campaigns. He has been instrumental in optimizing the company's marketing mix, improving marketing attribution, and driving measurable improvements in key performance indicators such as customer acquisition cost and return on investment.

Career Progression
Prior to his current role, John held several senior marketing positions at Booking.com, including Senior Director of Marketing Science and Strategy and Director of Marketing Science. In these roles, he spearheaded the development of innovative marketing measurement and optimization strategies, contributing to the company's continued growth and market leadership.

Academic Background
John holds a Master's degree in Business Administration from the University of Amsterdam, where he specialized in Marketing and Data Analytics. He has also completed executive education programs at leading institutions, further enhancing his expertise in digital marketing, marketing analytics, and strategic decision-making.

Areas of Expertise

• Growth marketing strategy and execution

• Marketing attribution and performance measurement

• Customer acquisition and retention optimization

• Data-driven decision making and marketing analytics

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at Booking.com, John has led the implementation of advanced marketing measurement and optimization techniques, resulting in significant improvements in marketing efficiency and return on investment. He has also played a key role in the company's successful expansion into new markets, leveraging his expertise in data-driven marketing to drive customer acquisition and growth.

Conclusion
John Lynch is a seasoned marketing executive with a proven track record of driving growth and optimizing marketing performance. His deep understanding of data-driven marketing strategies, coupled with his strong leadership and cross-functional collaboration skills, make him a valuable asset to Booking.com as the company continues to expand its global presence and market share.