Professional Summary

Professional Overview

John McGregor is an experienced production leader with a proven track record of driving successful video and content creation strategies. As the Head of Production at Burrow, he leverages his extensive industry knowledge and technical expertise to oversee all aspects of the company's production operations, ensuring the delivery of high-quality, engaging content that resonates with the brand's target audience.

Experience Summary

Current Role

As the Head of Production at Burrow since April 2022, John is responsible for leading the video production team, managing project timelines and budgets, and collaborating with cross-functional stakeholders to align content strategies with broader business objectives. Under his guidance, the production department has consistently met or exceeded targets, delivering award-winning content that has significantly contributed to Burrow's growth and brand recognition.

Career Progression

Prior to joining Burrow, John held various leadership roles in the fashion and retail industries. As the Manager of US Video Production at NET-A-PORTER from 2018 to 2022, he was instrumental in expanding the company's video content capabilities, overseeing the production of innovative fashion and lifestyle videos that enhanced the brand's digital presence. Before that, he served as the US Video Team Leader at NET-A-PORTER, where he honed his skills in project management, team building, and video production.

John's earlier experience includes roles as a Senior Image Editor and Image Editor at Saks Fifth Avenue, where he gained valuable expertise in content creation, visual storytelling, and digital asset management. He also spent several years as a freelance photographer and video producer, working with a diverse range of clients and further developing his technical proficiency in these areas.

Academic Background

John holds a Bachelor's degree in Journalism from the Pennsylvania State University, where he specialized in photojournalism and digital media production.

Areas of Expertise

• Video production and post-production

• Content strategy and creative direction

• Project management and team leadership

• Digital asset management and optimization

• Collaboration with cross-functional teams

• Budgeting and resource allocation

Professional Impact

During his tenure at Burrow, John has spearheaded the development of a comprehensive video content strategy that has significantly contributed to the company's digital marketing efforts. His leadership has resulted in the production of award-winning videos that have enhanced brand awareness, driven customer engagement, and supported the company's e-commerce initiatives.

Conclusion

With his extensive experience in the fashion and retail industries, coupled with his strong technical skills and strategic mindset, John McGregor is poised to continue driving innovation and excellence in his role as the Head of Production at Burrow. His ability to lead high-performing teams, deliver impactful content, and align production efforts with broader business objectives make him a valuable asset to the organization.