John Melo

National Sales Director - Diamond & Reseller Channels

Professional Overview
John Melo is an accomplished sales leader with extensive expertise in the media and advertising industry. As the National Sales Director for Diamond & Reseller Channels at Yellow Pages / Pages Jaunes Canada, he oversees the strategy and performance of two key sales channels, driving revenue growth and fostering strong relationships with the company's most valuable clients.

Experience Summary

Current Role
In his current role as National Sales Director, John is responsible for leading a team of seasoned sales professionals to deliver exceptional service and custom solutions to Yellow Pages' diamond and reseller clients. He has been instrumental in optimizing sales processes, implementing data-driven strategies, and cultivating a culture of excellence that has consistently exceeded revenue targets. Under John's leadership, the diamond and reseller channels have become critical contributors to the company's overall financial success.

Career Progression
Prior to his current position, John held several progressive sales and management roles within Yellow Pages / Pages Jaunes Canada. As the Senior Sales Manager for the Diamond Channel, he spearheaded the development of innovative sales approaches that resulted in significant revenue growth and client retention. Earlier in his career, he served as the Senior Manager for Performance Marketing Delivery, where he leveraged his expertise in digital marketing and data analytics to drive client success. John's extensive experience and proven track record have made him a valuable asset to the organization.

Academic Background
John holds a Bachelor of Business Administration degree from the University of British Columbia, with a specialization in Marketing. He has continued to expand his professional knowledge through various industry-specific training programs and certifications.

Areas of Expertise

• Strategic sales and account management

• Data-driven decision making and performance optimization

• Channel management and partner relationship building

• Digital marketing and advertising solutions

• Leadership and team development

Professional Impact
During his tenure at Yellow Pages / Pages Jaunes Canada, John has been instrumental in driving significant revenue growth for the diamond and reseller channels. He has successfully implemented targeted sales strategies that have resulted in a 25% increase in client retention and a 20% improvement in average customer lifetime value. Additionally, John's leadership in fostering a collaborative, high-performing team has contributed to the overall success of the organization.

Conclusion
With his exceptional sales expertise, data-driven approach, and strong leadership skills, John Melo is a valuable asset to Yellow Pages / Pages Jaunes Canada. As the National Sales Director for Diamond & Reseller Channels, he continues to drive innovation, optimize performance, and deliver exceptional results for the company and its key clients.