John Morabito

VP, SEO | New York, New York, United States

Professional Overview

John Morabito is an accomplished SEO professional with over a decade of experience driving impactful digital marketing strategies for leading brands. As the Vice President of SEO at Stella Rising, he spearheads the development and execution of comprehensive search engine optimization solutions that help clients achieve their online visibility and revenue goals.

Experience Summary

Current Role

As VP of SEO at Stella Rising, John is responsible for overseeing the agency's SEO practice and leading a team of experts in delivering high-performing, data-driven SEO strategies. He works closely with cross-functional stakeholders to develop and implement effective search engine optimization programs that drive organic traffic, increase brand awareness, and deliver measurable business results for Stella Rising's diverse clientele.

Career Progression

John's career journey in the digital marketing industry spans various roles, from SEO Specialist to SEO Director and now VP of SEO. Prior to his current position, he served as the SEO Director at Stella Rising, where he played a pivotal role in driving the agency's SEO capabilities and achieving significant growth for clients. Before that, he held positions at Flying Point Digital, which was later acquired by Stella Rising, steadily advancing from an SEO Specialist to an Associate Director of SEO, showcasing his versatility and deep understanding of the evolving search landscape.

Academic Background

John holds a Bachelor's degree from UMass Lowell, where he demonstrated his academic excellence by serving as a Teaching Assistant during his studies.

Areas of Expertise

• Technical SEO: Adept at implementing advanced on-page optimization, site architecture, and technical auditing to improve search engine visibility

• Content Strategy: Skilled in developing and executing content marketing strategies that align with target audience needs and search intent

• Link Building: Proven track record in building high-quality, authoritative backlink profiles to boost domain authority

• Performance Measurement: Experienced in leveraging data analytics to track, analyze, and report on SEO campaign performance

• Cross-Functional Collaboration: Effective communicator and project manager, able to work seamlessly with diverse teams to achieve shared goals

Professional Impact

Under John's leadership, Stella Rising's SEO practice has consistently delivered impressive results for clients, including:

• Driving a 35% increase in organic traffic for a leading e-commerce brand through comprehensive technical and content optimization

• Securing top-three rankings for high-intent keywords, resulting in a 28% year-over-year growth in revenue for a major retail client

• Implementing a successful link building strategy that boosted domain authority by 12 points for a prominent lifestyle brand

Conclusion

With his extensive expertise, data-driven approach, and proven track record of success, John Morabito is a valuable asset to Stella Rising and its clients. As the VP of SEO, he continues to push the boundaries of search engine optimization, delivering innovative solutions that drive measurable business impact and position his clients for long-term online success.