John Newby
Professional Summary
Professional Overview
John Newby is an experienced executive with a strong background in the event operations and branding industry. As the EVP and GM of Varsity All Star and Event Operations at Varsity Spirit, he leads a team responsible for driving the company's event management and branding initiatives.
Experience Summary
Current Role
In his current role as EVP and GM of Varsity All Star and Event Operations at Varsity Spirit, John oversees the strategy, planning, and execution of the company's marquee events and national competitions. He is responsible for managing a team of event professionals, ensuring seamless event delivery, and enhancing the overall brand experience for participants and spectators.
Career Progression
John has progressed through various leadership roles within Varsity Spirit over the past three decades. He started as a Sales Representative in 1990 and steadily advanced through positions such as Operations Manager, SVP and GM, and EVP of Varsity All Star. Prior to his current role, he served as the EVP of Impact and VIP Branding at Varsity Brands, where he was instrumental in developing and executing high-impact branding strategies.
Before joining Varsity Spirit, John held the role of President at Herff Jones, a leading provider of graduation and recognition products, where he was responsible for driving the company's growth and innovation.
Academic Background
John holds a Bachelor of Applied Science (BASc) in Social Sciences/Business from Southern Wesleyan University. He also completed coursework in Business Administration and Management at Taylor University.
Areas of Expertise
- Event operations and logistics management
- Brand strategy and development
- Sales and marketing leadership
- Team building and talent management
- Driving operational efficiencies and process improvements
Professional Impact
Throughout his career, John has played a pivotal role in shaping the event and branding strategies for Varsity Spirit and Varsity Brands. He has overseen the successful execution of numerous high-profile national competitions and events, consistently delivering exceptional experiences for participants and audiences. John's leadership and strategic vision have contributed to the company's growth and solidified its position as a market leader in the event and branding industry.
Conclusion
With over three decades of experience in the event operations and branding industry, John Newby has established himself as a respected and influential leader. In his current role at Varsity Spirit, he continues to drive innovation, enhance the company's brand presence, and deliver exceptional event experiences that engage and inspire athletes, coaches, and fans alike.
