Overview
John Paik is the Chief Marketing Officer (CMO) at Botanic Tonics, holding an impressive professional background with over 20 years of experience in marketing. His career spans strategic roles in high-profile companies such as Nike and MiiR, where he served as the SVP of Global Marketing.
Professional Details
Current Role
- Position: Chief Marketing Officer
- Company: Botanic Tonics
Education
- University of Oregon
Career Highlights
- MiiR: Senior Vice President of Global Marketing
- Nike: Various strategic roles, specifically in signing and leading athlete programs and campaigns
- Consulting Roles: Provided strategic marketing consultation for key CPG brands
- Advisory Boards & Start-Up Investments: Involved in advisory capacities for various start-ups and brands
Professional Skills
John Paik is noted for his abilities in:
- Brand Growth: Utilizing experiences in relationship building and strategic knowledge
- Content Building & Storytelling: Proven track record in developing compelling brand narratives
- Social/Digital Strategy: Expertise in digital marketing strategies and consumer engagement
- Budget Management: Managing marketing budgets effectively to maximize ROI
- Trend Analysis: In-depth understanding of consumer trends and cultural shifts
Notable Achievements
- Botanic Tonics: Taking on the role of CMO, focusing on expanding the brand's market presence and awareness
- Nike & MiiR: Leading and launching significant marketing campaigns related to sports and lifestyle products
- Consulting and Advisory: Extensive experience consulting for renowned brands and advising start-ups, enhancing their market strategies and growth.
Contact Information
- LinkedIn: [John Paik LinkedIn](https://www.linkedin.com/in/johnpaik1)
- Email: jpaiky@gmail.com
- Location: Portland, OR, USA
Company Information: Botanic Tonics
- Business Focus: Wellness tonics and healthy alcohol alternatives, featuring kava and other botanicals sourced from the South Pacific and Southeast Asia.
- Key Personnel:
- Dave Harper: Co-Founder
- Yin Zou: Co-founder & Chief Operating Officer
Botanic Tonics prides itself on creating feel-good products that cater to health-conscious consumers looking for alternative drinking experiences. The company's focus is on quality ingredients and leveraging the natural benefits of kava and similar botanicals.
John Paik's extensive experience in strategic marketing and brand growth, combined with his current role at Botanic Tonics, positions him as a pivotal player in the company's ongoing success and market expansion. His background with globally renowned brands and his skills in storytelling and trend analysis are instrumental in driving Botanic Tonics' brand forward.
