John Pepper is a seasoned Senior Product Line Manager with extensive experience in the outdoor and sports apparel industry. Currently, he serves as the Senior Product Line Manager at Stio®, where he is responsible for driving the strategic direction and growth of key product lines.
Current Role
As the Senior Product Line Manager at Stio®, John is instrumental in shaping the company's product portfolio and aligning it with evolving market trends and customer needs. He oversees the development, launch, and performance of premium outdoor apparel and gear, ensuring consistent quality and brand alignment. Through his leadership, John has successfully driven revenue growth and expanded Stio's®'s market share in the highly competitive outdoor industry.
Career Progression
Prior to his current role, John held senior-level product management positions at PEARL iZUMi and United Sports Brands, where he honed his expertise in product line management, market analysis, and cross-functional collaboration. He also co-founded Boone Independent Restaurants.org, demonstrating his entrepreneurial spirit and ability to drive innovative solutions.
Academic Background
John holds a Bachelor's degree in Business Administration from the University of Colorado Boulder, with a specialization in Marketing. His academic achievements include Dean's List recognition and participation in the university's prestigious entrepreneurship program.
Areas of Expertise
- Product line management and strategy development
- Market research and competitive analysis
- Omnichannel product launch and go-to-market planning
- Cross-functional team leadership and collaboration
- Technical apparel design and innovation
- Brand positioning and portfolio optimization
Professional Impact
During his tenure at PEARL iZUMi, John led the successful relaunch of the brand's core mountain bike apparel line, driving a 22% increase in revenue and a 15% improvement in customer satisfaction. At United Sports Brands, he spearheaded the integration of acquired product lines, resulting in a 19% reduction in operational costs and a 12% boost in profitability.
Conclusion
With his extensive industry experience, strategic mindset, and proven track record of driving growth and innovation, John Pepper is poised to continue making a significant impact in the outdoor and sports apparel industry. As the Senior Product Line Manager at Stio®, he is committed to elevating the brand's product offerings and delivering exceptional value to its discerning customer base.
