John Smith – Cariloha
Contact Information
- Name: John Smith
- Company: Cariloha, Inc.
- Role: _Director of Digital Marketing & Ecommerce_
- Corporate Email: john.smith@cariloha.com
- Corporate Phone: +1 800-884-5815
- LinkedIn Profile: [John Smith - LinkedIn](http://www.linkedin.com/in/vp-ecommerce)
Professional Summary
John Smith is the Director of Digital Marketing & Ecommerce at Cariloha, Inc., a retail company specializing in bamboo-based apparel, accessories, and home goods. His role centers on the strategic growth, development, and execution of Cariloha’s digital and e-commerce initiatives. He is responsible for shaping the brand’s digital presence, customer acquisition, and integrated marketing campaigns, driving revenue and online engagement.
Smith's background includes senior digital marketing and ecommerce leadership, highlighted in listings from Success.ai and RocketReach, where he is consistently identified as a division head at Cariloha. Smith’s professional focus aligns with building and scaling ecommerce ecosystems, digital customer journeys, and cross-channel marketing execution for retail enterprises.
Company Background: Cariloha, Inc.
- Industry: Retail – Apparel, Accessories, Home Décor (specializing in sustainable bamboo-based products)
- Founded: 2007
- Headquarters: Sandy City, Utah
- Employees: ~84–135 (leadership counts and org charts suggest a dynamic, mid-sized team)
- Leadership:
- CEO & Founder: Jeff Pedersen
- Key Executives: Aaron Hobson (EVP Marketing), Dustin Tate (EVP Operations), Scott Brady (VP Communications), Whitney Metcalf (Director of HR)
Cariloha is regularly recognized for rapid growth and a strong market presence:
- Award: 21st fastest-growing company in Utah (as of 2015)
- Recent Developments: Honored as one of Utah’s 50 fastest-growing companies; continually expanding product lines and retail footprint, especially within sustainable consumer segments.
Digital & Ecommerce Leadership
Smith’s Direct Responsibilities:
- Evolving and optimizing Cariloha’s direct-to-consumer ecommerce operations.
- Leading acquisition and retention campaigns across digital channels.
- Coordinating integrated brand and performance marketing strategies.
- Evaluating new ecommerce technologies and innovative solutions to enhance conversion rates, customer experience, and lifetime value.
External Verification: Smith is referenced in multiple professional and business intelligence databases as Cariloha’s Director of Digital Marketing & Ecommerce. His leadership position is tied directly to digital growth and revenue-driving initiatives.
Cross-Departmental Influence and Executive Alignment
John Smith holds a critical, cross-functional role within Cariloha’s organizational structure:
- Direct contributor to company-wide digital transformation initiatives, supporting both marketing and operational leadership (reporting parallel or in conjunction with executive VPs and the CEO).
- Impacts business decisions relating to technology adoption, customer experience enhancements, and omni-channel sales approaches.
- Aligns digital strategy closely with Cariloha's brand values of sustainability and innovation.
Strategic Considerations
Smith’s remit over ecommerce and digital marketing places him as a pivotal decision-maker for technology partnerships, marketing platform evaluations, and customer experience solutions. His demonstrated focus on scalable ecommerce growth, alongside Cariloha’s strong trajectory in sustainability-branded retail, indicates openness to technologies or services enhancing digital sales enablement, marketing automation, analytics, CRM, and omnichannel experience optimization.
Notable Contact Patterns
- Email Format: first.last@cariloha.com is the confirmed pattern for internal communication.
- Smith’s digital presence and executive role are corroborated by multiple listings in Datanyze, RocketReach, and Success.ai.
Summary of Key Facts
- Position: Director of Digital Marketing & Ecommerce, Cariloha, Inc.
- Contact Email: _john.smith@cariloha.com_
- Contact Number: _+1 800-884-5815_
- Company: Industry leader in bamboo-based sustainable retail, recognized for growth and innovation in digital commerce.
- Decision-Making Areas: Ecommerce platform selection, marketing technology, digital customer experience, and revenue optimization.
Smith is a primary contact for all matters concerning digital growth, marketing technology, and ecommerce partnerships at Cariloha, holding both strategic and operational authority over these domains within a rapidly expanding retail organization.
